We opened advance bookings at midnight and by 6 a.m., we sold nearly 6,000 tickets" - Abirami Ramanathan. #Theri
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We opened advance bookings at midnight and by 6 a.m., we sold nearly 6,000 tickets" - Abirami Ramanathan. #Theri
#Theri Show Count Chennai Sathyam 104 shows Ags 60 shows Luxe 33 shows Devi 18 shows Abhirami 15 shows Udhayam 14 shows Sangam - 13 shows
An all time RECORD release for any Tamil movie at 40 locs in Srilanka.
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Record release for Theri in Japan.
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Policeodu off to a massive release. 101 theatres in Nizam area.
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Vellore theatre list.
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#Theri HUGE Release in North America in 162+ Locations!. http://andhraboxoffice.com/info.aspx...cid=7&fid=3373
khushbusundar @khushsundar
Waiting to watch #THERI..great pre release reports @actorvijay is believed to be at his best..@Atlee_dir wishing u a great success..
Thirunelveli ad.
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Theri 140 ft cutout in Ram cinemas Nellai.
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Theri triggers frenzy across social media
Just hours after online bookings in multiplexes in the city for actor Vijay’s latest Theri began at midnight, social media exploded with memes and screenshots of the multiplex websites displaying houseful shows early on Sunday.
The film, directed by Atlee — his second after
Raja Rani — is currently the only major release for Tamil New Year on April 14, a holiday which generally sees a clash of major releases. “We opened advance bookings at midnight and by 6 a.m., we sold nearly 6,000 tickets. The response has been phenomenal and so far, it seems like the only confirmed release for April 14,” said Abirami Ramanathan, managing director of Abirami Multiplex. Among the screenshots going viral on Twitter and Facebook were of sold-out shows at SPI cinemas in the city, which have scheduled 104 shows on Thursday across five multiplexes in the city.
Sustained social media campaign
Going beyond promotional activities and celebrations that begin on the day of release, Vijay’s strong fan base has kept up a sustained social media campaign with memes, fan-made posters and short videos since the release of the film’s teaser.
“Visuals of the movie have been very appealing and this has given us a lot of content for unofficial promotion online. Our expectations are sky high for the movie, as is usually with any Vijay film,” said S. Bala, a student.
Many fans said they ensured they caught the first-day, first-show of all Vijay films early in the morning at Vettri theatre in Chromepet as the atmosphere there was the best, said S. Nithish, a software engineer from the city who has a fan website for the actor.
Replicating the fanfare on the release day in theatres across Chennai, G. Ashwath, an analyst from New Jersey where the film is expected to release, said: “Advance bookings start from Monday and the theatres here have told us that based on the demand, they will add more shows if needed.”
http://www.thehindu.com/news/cities/...cle8459488.ece
CineGalaxy @CineGalaxyUSA
#Theri content arrived and DCPs are dropped at FedEx to ship to individual theaters. Premieres scheduled on April, wed
#Theri gets 144 screens so far in the US, according to @CineGalaxyUSA. 18 screens in Canada.
First time ever in the history. An early morning show only for women.
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Kollywood conquers the country
In multiplexes outside Tamil Nadu, star-driven big-budget Tamil films have emerged as viable content. This has ended the domination of Bollywood and Hollywood films, with even Telugu films finding slots in multiplexes across the country.
Rest of India (ROI), in trade parlance, is the market that comprises screens in Kerala, Karnataka, Mumbai, Gujarat, Rajasthan, Delhi and a few isolated pockets in the East. This market excludes Andhra Pradesh and Telangana, as Tamil films usually get dubbed into Telugu and released here, or their remake rights sold to Telugu filmmakers.
A new market has also opened up for Tamil cinema on national television, as the masala
films, when dubbed into Hindi, are able to fetch high TRP ratings. Last week, for instance, the Hindi dubbing rights for Vijay’s
Theri were purchased by a channel’s agent for almost 50 per cent of its Tamil satellite value. In early 2000, a big-budget Tamil film starring Rajinikanth, such as Padaiyappa, had an ROI valuation of around Rs. 2 crore, but today, the theatrical and satellite valuation for such a film in Tamil or Telugu is anywhere between Rs.10 and 15 crore!
Kamal Gianchandani, CEO and chief of strategy at PVR, says, “We see huge potential in southern regional cinema (Tamil, Telugu and Malayalam), as they are able to penetrate non-traditional markets in North and Western India, thanks to subtitling. Last year, one of the biggest grossers was Baahubali; even a classy film like Mani Ratnam’s O Kadhal Kanmani, when subtitled, did good business in North Indian screens. Across our properties, regional cinema is growing at the rate of 15 per cent every year; this is huge.”
Kerala is now Tamil cinema’s biggest ROI territory, from theatricals alone. After Malayalam, Tamil films collect the highest in the state, followed by Hindi. Last week, the Kerala rights of Vijay’s Theri were sold, if rumours are true, for Rs. 5.6 crore! An industry analyst points out that the cost of procuring the rights for such a film is about the same that goes into making a Malayalam film with stars. Actors like Vijay and Suriya even have dedicated fan clubs that celebrate their releases with cut-outs, banners and
palabhishekams .
Interestingly though, films like Kaaka Muttai
and Visaranai didn’t do as well in Kerala, as commercial entertainers like Baahubali and I. This could be caused by the huge Tamil migrant labour force employed in Kerala. In fact, Tamil masala films draw huge openings in Kerala, with the top collecting centres being Ernakulam, Thiruvananthapuram, Kozhikode, Palakkad and Thrissur. Vijay’s Theri is releasing in Kerala on April 14 in as many as 175 screens. To put this in context, Nivin Pauly’s Jacobinte Swargarajyam released in 92 screens on earlier this week! Social media also seems to play a crucial role in spreading the word about Tamil films in Kerala. The present multiplex and theatre renovation boom in the State also owes itself to the freedom given by the government when it comes to the number of shows and ticket pricing.
Meanwhile, in Karnataka, Tamil films are the fourth-largest grossers after Kannada, Hindi and Telugu. Karnataka is also the second-largest market for Tamil films outside the state. 90 per cent of the total Tamil box-office collections in Karnataka come from Bengaluru city and its suburbs, with the remaining 10 per cent coming from the rest of the state, mainly Mysore and Kolar. Salim Mohammad, a film trade consultant, says, “In Karnataka, stars like Rajinikanth and Vijay rule the box office. The market is almost totally Bengaluru-based, with Hindi and Telugu films eating a bigger share of the box-office pie. During the last couple of years, due to stiff competition among buyers, the prices of star-driven Tamil films have gone through the roof. A film like Theri has to get the maximum number of shows and prime showcasing in multiplexes to be profitable.” But as Pawan Kalyan’s Sardaar Gabbar Singh (April 8), Vijay’s Theri (April 14), and Shah Rukh Khan’s Fan (April 15) have all been slated for release within a week, Bengaluru’s multiplex owners are struggling to schedule these films.
Mumbai has also emerged as one of the key collecting centres for Tamil cinema. Ten years ago, Tamil films were being released only in a single screen at Aurora in Matunga, a locality dominated by Tamil inhabitants. Suddenly though, when national media woke up to the scale of Enthiran , Aurora, in 2010, had a 5 a.m. show for the first time, when it showed Rajinikanth’s Enthiran . The show ran to a packed audience. Today, Tamil films get released across almost 30 screens, when subtitled. New-age directors like Karthik Subbaraj, Manikandan and Nalan Kumarasamy have even managed to find non-Tamil audiences for their films. In the northern belt, comprising cities like Delhi, Noida, Chandigarh, Jaipur and Lucknow, Tamil films are being screened in multiplexes in limited shows and have good occupancy during the weekends. Tamil films have truly gone national during the last decade.
http://www.thehindu.com/features/cin...cle8455089.ece
Exclusive: Theri in NewZealand at 4 locations. Release by IndianmoviesNZ. All time second best release after I.
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#Theri in Sweden at 2 locs Tumba Scenen & Hallunda, Stockholm.
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Theri promotions in Malaysia by Malik Streams.
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Theri publicity hoarding at Singapore.
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Theri welcome board at Thrissur
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Theri swiss shows.
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Theri rated PG13 in Singapore without any cuts!
Tax exemption granted for Theri !!
Kumaran [emoji106] for updates..
Kumaran,
when will the bookings start at the suburbs.. ?
Is that Issue resolved.. ?
Archana Kalpathi @archanakalpathi 20h20 hours ago
Not sure if I should be upset as a Theater operator or happy as a Vijay fan because the demand for tickets has caused our server to crash ��
Record booking in chennai. Records on the way... Va va va ipa va :smokesmirk:
Any early morning show in Bangalore or Hosur? I could see online tickets only for morning shows (after 9:30 AM). Can any one update here?
I think Malaysia having the night show today..
yup..opening tonight at a few GSCs..very good response..unfortunately im no longer a FDFS person :) will watch it tomorrow.
Which i found neutral. Video posting in twitter is really bad . Has spoilerzsh
Happie to see positive review
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definitely has spoiler - kinda read it but not ruined though. Thupakki also ended like there was going to be part 2 but dont think that will happen.
I am not sure when i will see this - FDFS are no gone from my interest in favour of peaceful viewing. I might see this weekend though. Kinda want to avoid twitter.
Will be catching the movie in an hour. Hoping to have some entertainment. Will air my views next week. My best wishes to the fans of Vijay here in this thread. Have a great Tamil New Year.
User ActionsBest wishes to Vijay sir ,atlee, @Samanthaprabhu2 @iamAmyJackson on the release of theri. Will be watching before this week. #killpiracy
Following
https://pbs.twimg.com/profile_images...YH7_bigger.jpgDhanushVerified account@dhanushkraja
My sincere wishes for the success of #Theri @actorvijay sir ,@gvprakash bro @Atlee_dir ,@theVcreations @Jagadishbliss @AntonyLRuben https://abs.twimg.com/emoji/v2/72x72/1f44d.pnghttps://abs.twimg.com/emoji/v2/72x72/1f44d.png
Looks like #Theri is #THERIkkuthu nd it Wil be vijay na's biggest hit! Congrats @Atlee_dir @gvprakash @iamAmyJackson nd team
Happy theri tamil new year friends..........