I think this song is going to be more of grows on you kind of a hit. The tune is not a immediate catchy kind of a tune. You need to listen to it once or twice to get the whole song in and then each portion of the song starts getting in your head slowly and then consumes you entirely.There are so many things going on in this song it kind of takes a little time to get adjusted . Just hearing the first two lines once and stopping may not work. ITs kind of a deceptively catchy tune but needs a patient listen the first time or two. This is all just my opinion.
And also does anyone find the frenzied energy of the song similar to the Aruna Kirana song from Malayalam Guru? My wife heard this song and started singing the Aruna Kirana song immediately. It maybe has that kind of affect. Ofcourse it may be the result of repeated listenings to guru as well which we have in our car stereo.