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28 Jan, 2011, 12.28AM IST,
Sachin Tendulkar strikes Rs 40 cr, two villas in new endorsement deals
PUNE/BANGALORE: It must be the greatest start Sachin Tendulkar ever had: earning Rs 1.5 crore a day! In the first 27 days of 2011, the Little Master has won Rs 40 crore and two villas in new endorsement deals. If only he could match the strike rate on the pitch during this World Cup!
Indian cricket's little big man has signed deals with Pune-based real estate company Amit Enterprises for Rs 9 crore and apparel maker S Kumars Nationwide (SKNL) for Rs 12-13 crore, within days of Coca-Cola announcing a Rs 20-crore, three-year contract with the top batsman.
Tendulkar's deal with the Rs 250-crore developer includes two villas, priced at Rs 2.5 crore each, in Amit Enterprises' upscale housing project.
"We have taken Sachin as our brand ambassador because we are not known outside Pune, and his association with us should help when we start projects in Mumbai and Nashik," Amit Enterprises chairman and managing director Kishor Pate (Wani) said. The company plans to enter Bangalore, Hyderabad and Chennai, he added.
SKNL , which already has high-velocity brand ambassadors such as Shah Rukh Khan for Belmonte and Amitabh Bachchan for luxury suitings brand Reid and Taylor, believes Tendulkar can help its economy brand, World Player, break into the value segment for men and become a pan-Indian brand.
"The timing of the World Cup is purely coincidental to the endorsement," SKNL's apparel and retail director Ashesh Amin said.
Tendulkar's association with the brand will extend to incorporating his personal tastes with respect to colours as well as the look & feel of the brand. "Tendulkar is a go-getter. His dedication and attitude fits into World Player's brand values," Amin said.
Last week, Coca Cola signed Tendulkar as its 'happiness ambassador', laying the pitch for a Tendulkar-M S Dhoni face-off in the cola battlefield this season. "Sachin Tendulkar will play his part in the company's various strategic communication initiatives including its corporate, CSR and brand campaigns," Coca-Cola said in a statement.
PepsiCo has already released a high-visibility campaign featuring the Indian cricket captain Dhoni. Sachin had endorsed PepsiCo for close to a decade before being dropped two years ago as they felt he did not fit their 'youngistaan' campaign theme.
Tendulkar endorses 17 brands, including Adidas , luxury Swiss watch maker Audemars Piguet, Canon, ITC, Aviva Life Insurance , RBS and appliances major Toshiba. He charges about $1 million per year per deal. His endorsements are managed by sports management firm World Sport Group .
Other cricketers like Gautam Gambhir and Virat Kohli are also learnt to be on a signing spree, and are on the verge of signing two-three deals each. Details of the same were not available.
http://economictimes.indiatimes.com/...ow/7375190.cms
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Road in Gwalior named after Tendulkar
Gwalior, Jan 27 (PTI)
A new 3.55 km long road here namedafter master-blaster Sachin Tendulkar was inaugurated by theMadhya Pradesh Chief Minister Shivraj Singh Chouhan hereyesterday.
The four-lane road constructed at a cost of Rs 2.89crore from the Madhya Pradesh High Court''s Gwalior Bench to Huravli village was named after Tendulkar to mark his historic double century in the one-day international match against South Africa in the city played on February 24, 2010.
The announcement in this regard was made by Chouhanwhen Tendulkar played his historic innings here on that dayclast year.
Chouhan inaugurated the road yesterday on the occasionof Republic Day.
:clap:
http://news.oneindia.in/2011/01/28/r...r-aid0126.html
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Sachin 143 VS Bangladesh 2010
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Sachin 100 VS SA 1st Test 2010
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Sachin 105* vs Emg Natwest ODI Series 2002
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Sachin Tendulkar 117* VS Aus CB Series Final 2008
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Tendulkar steals the show at awards ceremony
THE WINNERS: Sachin Tendulkar, Mohinder Amarnath, Rahul Dravid, Virender Sehwag and Yusuf Pathan with their trophies at the Castrol awards function in Mumbai.
Sachin Tendulkar was the star attraction at the Castrol awards for cricketing excellence here on Friday night.
He was declared the Indian cricketer of the year, Test cricketer of the year and also felicitated for his remarkable feat of becoming the first batsman to score a double century in ODIs and score 50 Test centuries. He has, in fact, scored 51 Test centuries and 46 ODI centuries.
India captain M.S. Dhoni was declared the ODI cricketer of the year, Virender Sehwag batsman of the year and Harbhajan Singh, bowler of the year.
Rahul Dravid was felicitated in the special achievement category (highest number of catches in Tests), Yusuf Pathan (impact cricketer) and Jaydev Unadkat (junior cricketer of the year).
Mohinder Amarnath was given the Lifetime Achievement award.
“I feel extremely proud to be part of this team. To get there (to the No 1 spot) was not easy. We had to face a lot of challenges and stood together supporting each other. We had to work hard. Gary brought a remarkable change in the squad, Tendulkar said.
http://www.thehindu.com/sport/cricke...cle1137883.ece
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Announcement: Hello All, This page now has 2 MILLION FANS. SACHINATION is truly making its mark on Facebook. We'd like to thank each & every fan who has liked this page. Like Sachin Tendulkar himself, we are all breaking records! - Admin
http://www.facebook.com/home.php#!/sachintendulkarfans
2 Million fans in facebook :clap: :clap: :clap:
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2011 could be Tendulkar's World Cup
Nitin Naik, TNN, Jan 29, 2011, 10.44pm IST
"Mushy, bas ye ek hi wicket hai," bellowed Pakistan's combative wicket-keeper Moin Khan as Sachin Tendulkar arrived at the crease in the World Cup clash at Sydney in 1992. Despite the presence of other stalwarts in the team, Moin felt it prudent to alert leggie Mushtaq Ahmed about the benefits Pakistan would reap if they dismiss the then 18-year-old Tendulkar early. That Pakistan couldn't and Tendulkar scored a match-winning 54, is mere statistic. What was more revealing was the attention he commanded even at such a young age.
Circa Centurion 2003, a raging Tendulkar was making a mockery of a sizeable target of 274 and a potent Pakistan bowling attack, en route to a regal 98. The knock wasn't without alarms though. While on 46, Akram deceived Tendulkar with a slower ball and the batsman checked his drive but Abdul Razzaq at mid-off jumped too late and dropped the catch. "B*****d, tereko pata hai batsmen kaun hai," was Akram's furious response to Razzaq. :lol:
Twelve years and three World Cups later, Tendulkar remained the man to get.
After graduating from a middle-order batsman to opening in ODIs, he was breaking records out of habit and had become the biggest scalp for bowlers and India's pulse. A Tendulkar ton had the potential to prompt even the most corrupt babu to work without accepting a bribe!
His legend though had started to gain root just before the 1996 World Cup came to the sub-continent for the second time. Tendulkar had just signed a $10million deal with World Tel. In the World Cup, he justified the hype and the billing, scoring the tournament's highest run tally (523 runs in 7 matches).
India's dependence on him was growing. And no where was it more prominent than in the semifinals .
Till he was at the crease, the Eden Gardens pitch appeared docile. The moment he fell for 65, the pitch metamorphosed into a minefield where every Sri Lankan bowler appeared to be hurling a bomb and India crashed out.
As the 1999 edition in England drew closer, Tendulkar had gone past Desmond Haynes' record for most centuries in ODIs. He had had by far his best year in international cricket (1998). He had gained and lost captaincy and had been introduced to injuries. An attacking and talented opening partner, Sourav Ganguly, had been unearthed along with a solid middle-order batsman in Rahul Dravid. The team's over-reliance on Tendulkar though remained a constant. But he failed to get going, barring the game against Kenya where he scored an emotional century after his father's death. Not surprisingly, India exited at the Super Six stage.
After another failed dalliance with captaincy post the World Cup, his game blossomed under the John Wright-Ganguly regime.
Success chased India and Tendulkar in the West Indies and England, but just months before the 2003 World Cup, a disastrous tour of New Zealand followed.
With Dravid being asked to keep wickets and acting as a finisher along with Yuvraj Singh and Virender Sehwag finding his feet as ODI opener, Tendulkar was asked to bat at No. 4. Although he scored runs there, he was happier at the top. Post India's loss to a second-string South African side in a warm-up game, coach Wright sought a one-on-one with Tendulkar and restored his opening spot. The Kiwi realized that a happy Tendulkar was key to India's fortunes.
Tendulkar's massive stature prompted the team management to request him to address the nation prior to the match against Zimbabwe at Harare after fans attacked players' homes and families following India's humiliating defeat against Australia in the group stage at Centurion.
His reassuring words calmed them and India's campaign was up and running. Tendulkar ended the World Cup with a mammoth 673 runs and pocketed the man-of-the-series award.
In the Chappell era, insecurity and injuries didn't get the best out of the legend and the 2007 World Cup in the West Indies proved to be a shambolic campaign.
But the pieces have been put together now. The Master, now semi-retired from the ODI game, picks and chooses his tournaments. New strokes have been added and every move he makes is with keeping in mind the World Cup.
To achieve that, he's changed a few things. The crouched stance has given way to a more upright one, easing the pressure on his back. He doesn't play pre-meditated shots. While batting in the powerplays there is no more the reluctance to play lofted strokes, an affliction he suffered from between 2005 to 2007. His bat too appears lighter and that could be a reason why he is playing more horizontal bat strokes.
2011 could be Tendulkar's World Cup. Yes, India as hosts will be under pressure and the media will keep gloating over the fact that he is close to a hundred international hundreds. But hasn't Tendulkar lived his entire life meeting expectations?
Sachin at World Cups
1992: Still only 18, Tendulkar came to grips quickly on the bouncy surfaces of Australia. He won the man-of-the-match award in back-to-back games against Pakistan and Zimbabwe in winning causes.
M: 8; Runs; 283; Hs: 84; Avg: 47.16; 50s: 3
1996: At the peak of his powers, Tendulkar mastered most bowling attacks and led the team to the semis. His counter-attacking 90 against Australia and his ton at the Kotla against Sri Lanka were absolute gems. Finished as top-run-getter.
M: 7; Runs: 523; Hs: 137; Avg: 87.16; 100s: 2; 50s: 3
1999: Came to the tournament after a lengthy injury lay-off and had to rush to India after the first match against India after his father died. He scored a hundred on return against Kenya, but wasn't his fluent self.
M: 7; Runs: 253; Hs: 140*; Avg: 42.16; 100s: 1; 50s: 0
2003: With his opening spot restored, was at his very best. His knocks against Pakistan, England and Sri Lanka were the highpoints of the edition.
M: 11; Runs: 673; Hs: 152; Avg: 61.18; 100s: 1; 50s: 6
2007: Scored a scorching 50 against Bermuda, but looked insecure and scratchy at No. 4.
M: 3; Runs: 64; Hs: 57*; Avg: 32; 50s: 1
Total: M: 36; Runs: 1796; Hs: 152; Avg: 57.93; 100s: 4; 50s: 13.
Read more: 2011 could be Tendulkar's World Cup - The Times of India http://timesofindia.indiatimes.com/s...#ixzz1CZorU2yq
Moin Khan 8-)
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Not a bad world cup record, eh? I hope it is not diminished this year.
