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Despite his efforts, [Sanal Edamaruku] admits that people still go to the festival and continue to revere self-styled holy men.
One reason is that Indian politicians nurture and shelter gurus to give them spiritual credibility, use their followers as vote banks, or to mask sexual or criminal activity. That explains why India’s Parliament has never tightened the 1954 Drugs and Magic Remedies Act, under which the maximum punishment is two months in prison and a 2,000 rupee (£29) fine.
Another reason is that educated, middle-class Indians are feeling increasingly alienated from mainstream religion but still in need of spiritual sustenance. “When traditional religion collapses people still need spirituality,” he says. “So they usually go one of two directions: towards extremism and fundamentalism or to these kinds of people.”
Since richer, urban Indians have little time for long pilgrimages or pujas (prayer ceremonies), they are often attracted by holy men who offer instant gratification — for a fee. The development of the Indian media over the past decade has also allowed some holy men to reach ever larger audiences via television and the internet. “Small ones have gone out of business while the big ones have become like corporations,” says Mr Edamaruku.
