abt raajaa simply calling sony and asking them to pickup distribution of thiruvaasagam - the most naive statement made by IRIR in this hub.
The base of TiS listeners are in tamil nadu only. the original scope with gulzar and everybody would have interested SONY . For a non filmi experimental devotional spiritual - whew - I am at the most minor branch of my marketing categories where it will be placed next to a little known album called Akhand released by some Kalki devotees.
so this had to be a oor koodi izhukkum thaer and I am proud that he reached out to millions of fans like me (and offcourse - YOU IRIR) who are buying tiS copies till date and gifting them regularly to friends adn family.
All this on top of his capricious business sense.. so the numbers easily add up against him in public sphere. Could he have avoided it - In my opinion NO and that is why he tied up with Agi - which is smart in the sense that none of the brilliant BGM pieces will lie wasted in a film hereafter and one can hope that AGI will release them like Music Messaiah.