Dinesh, a part of fault is ARR's.........y shuld he accept movies like bose,Swades, rising.....though they are gr8 movies and a gr8 unit, but the reality is that nobody wud watch such movies nowadays.........he shuld work with ppl. like bala,cheran,charan,simbu,s.j.suryah and not with pistha directors like Ashutosh.G,MR,KB & BR.......he shuld also be particular abt shankars movies- that is he shuld get the script b4 composing music for his movies........
secondly he shuld take care in publicity of his songs and the movie itself b4 its release....his movies wud feature in worst 10 publicised movies of history.....ex- AE, Swades,Bose, KKS, E20U18 were all poorly publicised......
thirdly he shuld give popular music also and not just classy songs like "Yeh jo des"....look how catchy was new.......ARR has do something really fast or he will go Sachin,Sampras, Schumacher way.......... :(