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Nimmadhi - number one in the afternoon slot
At a time when most film producers were apprehensive of getting into the world of telly, AVM Productions took the first step and to this day continue to ride high, giving some quality serials. The production house has produced more than 160 films till date and over 8000 episodes of various language serials.
Among the mega serials currently aired on Sun TV in the afternoon slot, AVM’s daily soap Nimmadhi which has crossed about 180 episodes is topping the TRP list. Announcing this at a press conference recently producer AVM Saravanan said, “The serial enjoys the maximum viewership according to a recent survey conducted, especially among the womenfolk.”
Nimmadhi’s story revolves around young Kalyan from a middle class family and his four sisters and the problems he faces to get all his sisters married off. Targeted at the middle class homemakers, the serial has a big star cast including Vishwa, Meena Kumari, Shilpa, Seetha, Pollachi Babu, Tinku, Vandhana, Sri Vidya, Revathy Priya among others. For the first time a full serial has been cinematographed on a DV format on a high-tech DSR 400 camera , which can go directly for telecast.
The serial is directed by Dhandapani, with story, screenplay and dialogues by S Sekizhar. Naga Saravanan cranks the camera.