Originally Posted by vijayr
"urban , pleasant pop sound" doesnt constitute any individuality. YSR has given similar pop songs in several albums. Rahman has done it long back. HJ hasnt brought any unique ideas to the table and his style of presentation is repetitive. YSR has the same problem too,but atleast he has shown a penchant for trying different other things so far(like Pudhupettai, Parudhi Veeran),even if the results are mixed. So he gets an edge there.
And I dont think today's youth have any clear cut favourites. Rahman has his fan base, but for the rest of the fans, its all about the flavor of the month. Survival is heavily dependent on the movie's fate and the picturization, like VS said. When the movie doesnt do that well(Like Thotti jaya or AruL or Arasaatchi) the youth doesnt give the songs a damn.