Quote:
By Sreedhar Pillai
A record number of 17 Tamil straight films were released in January 2014. It works out to an average of almost a release every two days. At the moment it is totally chaotic in Kollywood, with shelf life of a film reduced to hardly a week!
Getting a theatre release is priority for producers, even if it is only a single show in a small screen. The mad rush has resulted in some films which open badly on Friday to be replaced by a more successful film by Sunday!
One of the films which released last Friday was replaced with a proven hit like Veeram in a couple of screens, as it could get more audiences on a Sunday than a new release. Another film which released in the big screen of a complex was taken off after one show and shifted to smaller screen. Goli Soda which was playing at the small screen was promoted to the big screen.
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