Dont mistake me friends. I am not at all saying that he at par. I would infact say that the instances in which we can quote the 'serious-discipline' when it comes to IR.. FAR OUTNUMBERS the instances we can quote about ARR.
I am only saying that merely dismissing 'COMPLETELY' as non-serious and jingle composer is little far fetched. And seriousness neednt be associated purely with classical music alone (be it indian or western).i think thats where the author got lost. I agree that IR's music is like a seamless fabric and to some extent ARR's music is an interesting collage stitched together. But I think ARR's music also had some, mind you, SOME instances, where we can feel some serious discipline in the genres he is handling.And i am not saying this about ARR alone, probably VidyaSagar or any other composer too might have his share of discipline and commitment.
I wrote my comment only because i felt the author judged purely on the level of 'popular numbers', based on which, yes, IR's music appears more serious (yet pleasing to masses) while ARR's music appears to be plain pleasing to the masses. But i think there were some instances in which ARR, atleast tried to, bring out serious music. The author perhaps did not notice such work.
Also, lets look at this way - a Ninnu Kori Varnam might be, or probably was perhaps non-serious music to some purists back then when it was released, although it took south indian by storm. But for me, it is damn serious music, in fusion genre. So, there is no common ground to measure and the author tried to measure it without putting 'his ground' or 'his scale'. Thats why i said so.