Openinig up on collections and posting like Bollywood sites, - Most commercially viable and super stars ன்னு தங்களையே சொல்லிக்குறவங்களும் அப்படி ஆக ஆசைப்படுறவங்களும் தானே அதுக்கு முயற்சி எடுக்கணும்?! அவங்களுக்கே அந்த தைரியம் இல்லைன்னா எங்கயோ ஏதோ தப்பு நடந்திருக்குன்னு தான் அர்த்தம்! (கேட்டா தன்னடக்கம்னு சொல்லிப்பாங்க அது வேற! ;) )
Kamal diverted from being a commercial only superstar, from Naayagan (even b4, like moondram pirai etc) and then he was experimenting heavily with films like Gunaa Mahaanathi Hey Raam, which heavily dented his box office in many ways. he lost much of family and lady audience. Our families and lady audience will even watch double meaning dialogs like the ones in chandramuki, if given in pukka regular, tested commercial format but wont support movies which take different routes even though they were clean of such vulgar stuff(like gunaa)
Of course Kamal always had (and has) the confidence that he can make those lost common audience too turn up to his films which was proven by Blockbusters like Indain Avvai Shanmuki AborvaSago Thenaali Dasavatharam VR VV etc
above all, Naayagan itself was almost a blockbuster. And Rajnifans coudnt come up with a poster or proof that Manithan which clashed Naayagan ran in chennai for 100 days! And then they told a gupsaa to Sandiyar Karan that it ran 9.45 morning show(a non existent show those days! ;) ) in AVM Rajeswari