Nammavar himself repeatedly says that, the happiest he feels is when more people watch the movie.
But yes, he may not be bothered by "biggest hit ever" tag etc.
But I am bothered :-)
what do fans expect from Kamal's films in terms of BO success ?
1. should the movie be critically acclaimed as well as successful at the BO ?
2. how does one define BO success ?
3. is that a question of ratio of money invested versus money collected ?
4. if a movie makes money, how much should it make to call it a commercial success ? would it be enough if the movie just breaks even ?
BO figures matter but in days of internet, unless there is a balance sheet, I sincerely doubt the 100Cs, 200Cs reports.
Recent Dr. Joseph padam claims they made this C that C, but neither director or producer are giving proofs. I can also give tweets like Leengaa made 500C in 10 hours, and fans will retweet. Height of exaggeration. I am expecting repeat performance from AndhraBoxOffice and other "vetti" social media handlers when Leengaa arrives. When Aameer khan's PK releases 2 weeks following it, we can expect even greater naansense numbers from that gumbal.
As long as Kamal & investors are happy with the returns, I call that a success. Else, it is loss.
I am sure it will be different from fans to fans.
For me :
1. No.
If it is made for commercial purpose, BO success only matters.
If it is made for “art”, no one should lose money (producer, distributer etc). Lack of huge profits does not matter.
Recently a great movie was made in Malayalam in around 30 days. It might have cost 2 crores. But made good profits to the producer/distributor along with getting selected for multiple awards/film festivals.
The key is to make such movies within budget.
2. how does one define BO success ?
Everyone associated with the movie, release and theatres get good profits.
3. is that a question of ratio of money invested versus money collected ?
Yes. But we should add the actor’s remuneration (for his/her salary for a commercial movie) to the cost.
For example, if Linga is done in 3-4 months and Uthama villain takes more than an year, I expect Uthama villain to collect much more than Linga !
4. if a movie makes money, how much should it make to call it a commercial success ? would it be enough if the movie just breaks even ?[/QUOTE]
I am not an expert. But I think it depends on the star value. If two movies are made with exactly the same cost 80C. If one has Kamal and the other one is some XYZ other than Rajini, I expect Kamal movie to make more profits.
"As long as Kamal & investors are happy with the returns, I call that a success. Else, it is loss. "
Sir, arumaiga soninga :)