I like Aamir's response in this context...
http://www.rediff.com/movies/report/...s/20141208.htm
Ghaijini was the first film to earn Rs 100 crore at the box office. How do you see this trend going forward?
It’s a very unfortunate trend. The moment people start thinking about numbers, it influences the kind of films that an actor will sign.
The moment I start choosing films which have a potential to do Rs 100 crore at the box office, my choice becomes limited. I don’t select films in order to break records.
If I only look at numbers, I would not have done a film like Lagaan or Rang De Basanti. That was the fifth remake of Bhagat Singh. It makes no sense to tell that same story again. Or I would never have done Taare Zameen Par. It’s a film about a dyslexic child. What potential does it have in terms of box office numbers?
My choice of films is dictated by my creative instincts. Numbers is the last thing on my mind when I’m listening to a story.
A lot of actors inflate the box office figures of their films and pass it on in trade circles and as press releases.
It's childish. For some reason, people in the film industry feel that by inflating the figures, they will convince people to watch the film.
You even get to buy editorial space in newspapers, and say how much business a film has made. It's extremely unfortunate.
It’s meaningless because when you go home, you know how much business the film has done. Even the industry knows exactly how much each film has done.
You can try and fool people but how many times will you fool them? Ultimately, you are just fooling yourself.