Sir Sachin Tendulkar - The Greatest Cricketer Ever

Duminy eager to play alongside Tendulkar

© Cricket Nirvana
Tuesday, February 10, 2009 12:20:26 PM

Mumbai: South Africa batting sensation Jean-Paul Duminy, who proved his credentials during his team’s successful tour of Australia recently, said he was overwhelmed at his IPL price tag of $950,000 and that was looking forward to batting alongside his ‘favourite Indian cricketer’ Sachin Tendulkar during the second season of the Indian Premier League (IPL).

24-year-old Duminy was bought by Mumbai Indians for a whopping $950,000 and the news hit the headline especially in his home city of Cape Town.

“It is still difficult to believe ($950,000 ). I'm totally overwhelmed by the IPL auction. I did not expect this much. Now there will be pressure on me to deliver. But I always back myself to perform under that pressure,” Duminy told in an interview to Daily News Analysis (DNA).
Duminy´s IPL riches make waves in SA

Duminy reveled Brian Lara to be his favourite cricketer but Tendulkar is his favourite Indian batsman. “Sachin Tendulkar is my favourite Indian batsman. I don't think that really needs an explanation why. I'm happy to be playing for Mumbai Indians team in the IPL.”

“It is an opportunity to play with some of the greatest players in the world and it gives you a new perspective and a chance to make new friendships as you normally only play against them,” Duminy said about the lucrative league.

http://www.cricketnirvana.com/news/i...90210-211.html

Sachin Tendulkar - The 3 dubious LBW decisions against him in the India vs Sri Lanka Series 2009

First one looks quite close, may be :confused2:

http://www.youtube.com/watch?v=j8djDeY45Yg

Sachin Tendulkar's Massive SIX on a free hit ball against Srilanka on IDBI Fortis cup

:clap:

Quote:

Originally Posted by ajithfederer

Sachin Tendulkar - The 3 dubious LBW decisions against him in the India vs Sri Lanka Series 2009

First one looks quite close, may be :confused2:

I don't think it's that close. It pitched clearly outside leg stump.

Quote:

Originally Posted by ajithfederer

http://www.youtube.com/watch?v=j8djDeY45Yg

Sachin Tendulkar's Massive SIX on a free hit ball against Srilanka on IDBI Fortis cup

:clap:

Thanks a lot AF :ty: :ty:

But the ball is coming in to him :roll:. And hawkeye shows that it may clip the legstump.

And Thalaivan has always this habit of playing across the line to left armers especially :banghead:. When connected it looks like a beauty of a leg flick but when not it is a lbw shout always.

Quote:

Originally Posted by littlemaster1982

Quote:

Originally Posted by ajithfederer

Sachin Tendulkar - The 3 dubious LBW decisions against him in the India vs Sri Lanka Series 2009

First one looks quite close, may be :confused2:

I don't think it's that close. It pitched clearly outside leg stump.

Quote:

Originally Posted by ajithfederer

But the ball is coming in to him :roll:. And hawkeye shows that it may clip the legstump.

Not sure about it. Didn't see the replays much. I switched off the TV once he got out :banghead: Anyway pitching outside the leg stump line doesn't count for LBW's right :roll:

Quote:

Originally Posted by ajithfederer

And Thalaivan has always this habit of playing across the line to left armers especially :banghead:. When connected it looks like a beauty of a leg flick but when not it is a lbw shout always.

This is what I was thinking about too. This happened in CB series last year too. He curbed that shot for initial few overs then.

http://www.nidokidos.org/userpix/38570_5_72.jpg

Written by one of Orkut community Mods Mr. Ajith Kumar.

A real case study on sachin

13/08/2006

A real case study on sachin
As a Part of my 3rd semester project i did this case study on sachin..
To test the various concepts of personal branding a survey was conducted with the following five questions:
1. What is the first word that comes to your mind when you think of “cricket”?
2. Who is the first person that comes to your mind when you think of “cricket”?
3. Which word(s) comes to your mind when you think of Sachin Tendulkar?
4. Which one would you prefer more, a 50 ball century by Sachin or a 50 ball century by Rahul Dravid(Indian cricket team captain)?
5. Which one would you prefer more, a 65 ball century by Sachin or a 50 ball century by Rahul Dravid?
The results of the survey are as follows:

 40% of all respondents said that “Sachin” was the first thing that comes to their mind when they hear cricket. Other associations with cricket were – cricket bat (20%), TV and sponsors (15%), crowds (10%) and others like tradition, Lords etc.

 An overwhelming 85% of all respondents said that “Sachin” was the first person that comes to their mind when they think of cricket. Some other names were Brain Lara, Don Bradman and Viv Richards.

 To the answer of the 4th question 75% of people would prefer Sachin, 15% Rahul Dravid and the rest were indifferent.

 To the answer of the 5th question 60% of people would prefer Sachin’s knock over Dravid’s (40%).
One of the strongest associations with Sachin was that of centuries and runs. It is an association that he has built through consistently performing successfully in match after match. Thus it can be seen that the evolution process of individualbased brands is derived from the abilities/talents of the person. It is an association that can be attributed to no other Indian cricketer and therefore makes him `unique'. It is also a `relevant' association as it demonstrates his successful performance of that role. Thus, Sachin has successfully established an `individual-brand', by offering unique ssociations that are relevant to the target consumer

. But these unique associations on their own do not establish Sachin Tendulkar as a strong brand providing his viewers with a reason to watch him perform again and again. In addition to these associations, he also provides his viewers with a set of differentiated, relevant and motivating reasons to watch his performances.
1. Amazing
2. Genius
3. Centuries
4. Gentleman
5. Class
6. Sixes
7. Great
8. Style
9. The Master
10. MRF

This includes his `batting style', `spirit' and `behaviour’ (both on and off the field).
By analyzing the above associations it can be said that there are three essential elements to Tendulkar’s personal brand:

• He is extremely good at what he does, which greatly enhances the quality perception of his brand.

• He is consistent and inspirational which gives his brand the sheen of reliability.

• He is completely untouched by murky dealings, which lends his brand durability.

Another thing that is remarkable about Sachin is the way he has maintained his values outside the cricket field. He has firmly refused promotions by liquor and tobacco majors even after being offered very hefty sums. It is these strong principles and ideals he holds is what people admire about him and this makes the brand Sachin a symbol of hope, of Indian achievement and values, and of grace under pressure. There have been many other cricketers who have acquired fame on their skills and talents but they haven’t been able to create successful personal brands of themselves. Eg. Shane Warne, who is considered to be a legendary spinner, could not build a successful brand for himself because of his off the field misdemeanors. His personal brand thus lacked faith and wholesomeness to which people could relate to. The brand Shane Warne elicited associations which were strong and unique but not favorable.

In his last 10 Tests, he averages only 28 with one hundred and after a low dismissal at his home ground of Mumbai against England in March, Tendulkar was booed off the field by a section of the crowd. The very next month he signed a new three-year marketing deal reportedly worth US$ 40 million
For any brand to succeed it needs the right balance of aspiration and connection. Aspiration being what the individual would like to become like to be seen as or would like to feel when associated with a brand. Connection refers to how close a brand is to the individual's present state of affairs.
A classic case of aspiration-connection imbalance is Nike in India. Some of the early ads of Nike in India featured Michael Jordan indulging in ‘Just do it’. This brand scored highly on the aspiration count but missed out on the connection front. The average Indian perceived Nike to be a brand for the selfish go-getter who stops at nothing to gain his ends. This theme perception pitted it against the traditional Indian values of selflessness, generosity and magnanimity. It become very difficult for the average Indian to relate to this brand.
In case of Sachin the brand the balance was perfect, not least because of his fairy tale advent on the Indian and subsequently International Cricket scenario. The 16 year old school boy not yet out of school making his debut against arch rivals Pakistan in Pakistan and within no time taking the international cricket scene by storm. If any contemporary Indian sportsman inspired awe, he was the one. Of course the millions he made on and off the field also contributed to the apirational value of the brand. Result the brand had scored a near perfect ten on aspiration. The connection of the brand is a bit more complex, it refers to a particular aspect of the individual being present in the brand which the target audience can relate to.

Here is where the killer punch of Sachin as a brand lay; televisions beamed images of a short chubby youngster with a boyish smile successfully endorsing everything from toothpaste to cold drinks and in the process endearing him to one and all. Mothers found him resembling their sons, young girls found him ‘cute’ and he was definitely the media’s darling. In fact a lot of credit for the brand building goes to the media. Unlike comparable sportsmen of a different era, all his feats were captured on camera and beamed across millions of living rooms across the subcontinent. All the fairy tales were for everyone to see, when he single-handedly demolished Australia at Sharjah on his 24th birthday and in the process won the trophy, the whole of India wished him a long life. When he scored a century against Kenya immediately after his father’s death and then dedicated his century to his dear departed father, every Indian had a tear. He was every Indian’s secret fantasy come true because he made white men run all over the park. Yet despite all his achievements the brand has never changed much over the years, always the well behaved, usually conservatively dressed and on most occasions clean-shaven, he represented the a feeling of reassurance that you could be cool without being unduly flashy.
Today in the new millennium this ‘wholesome freak’ is the most powerful brand in the Indian sporting horizon. Because of his universal appeal across most demographic segment he is the corporate’s coveted endorser.

Brand Sachin: Adherence to the 8 Laws
Peter Montoya has developed eight laws or principles for successful personal
brands. (http://www.petermontoya.com/mt_what_...index.asp#laws)

1. The Law of Specialization: Sachin has always focused on his core strength which is with the cricket bat. He has always created the image of cricket first. The survey confirms the fact that people associate cricket with Sachin.

2. The Law of Leadership: He is considered the best batsman in the modern era and second only to Don Bradman. He is the undisputed leader in his field.

3. The Law of Personality: He has created a very respectable and credible personality that is highly regarded by friends and foes alike. He has always communicated the image of working hard to overcome his flaws.

4. The Law of Distinctiveness: He has always presented himself with finesse and epitomized passion, elegance, style and dominance.

5. The Law of Visibility: Cricket being a very popular sport has guaranteed him high visibility. Through consistency in performance and his personification, he has managed to sustain the public’s interest in his brand.

6. The Law of Unity: He mirrors the same image both on and off the field. He has always acted in consistence with his core values and beliefs and always stayed away from any controversy.

7. The Law of Persistence: He has never wavered from his core persona: spirited, competitive, stylish, determined, passion and humility.

8. The Law of Goodwill: Each and every association about Sachin are positive and wholesome. It is hard to think of a man who is loved more intensely and with greater devotion and admiration than Sachin.

Consistent performance, almost zero controversy and the public sympathy that he has given the injuries he’s battled, all add to the brand proposition. In a survey called Sprint by Relay Worldwide to gauge the popularity of Indian cricketers across India, Tendulkar notched up 31per cent for January-June ’06, leaving behind the likes of Virender Sehwag at 5per cent. In states like Karnataka and Delhi, Tendulkar scored highly, notching up around 31per cent and 42per cent, against local hero Rahul Dravid and Virender Sehwag, who scored around 11per cent and 10per cent, respectively. All this at a time when he was not playing. That’s a reflection of his popularity.

Successor to Dr. A P J Abdul Kalam in the Board of CARE Hospitals, Tendulkar has been instrumental in the hospital taking care of total expenses for treatment of even state-level sportsmen and women.
Tendulkar has also been lending a helping hand to the downtrodden in Tardeo in Mumbai for over 11 years now by providing clothes and other necessities to 250 children besides taking care of their complete education, including books, notebooks, shoes and school uniforms.
Tendulkar has helped over 300 have-nots so far through the Dr. Agarwal Eye Hospital in Chennai since October 2004 to get their cataract and eye grafting operations done.
Sachin Tendulkar is a silent crusader when it comes to charitable works undertaken by him, by being so consciously or unconsciously he has increased his brand image.

Conclusion
Sachin's contract with adidas is extended even after he retires, that shows the power of his brand image. He is the first indian whose photo was displayed times magazine. The brand can never fade. Cricket--India--Sachin all are synonymous..

http://www.orkut.com/Main#CommMsgs.a...814&na=1&nst=1

:clap: :clap: :clap:

Thanks a lot AF for bringing this :ty: