http://www.dailythanthi.com/article....sdate=6/8/2010
RK attended VM's kavi arangam in disguise it seems...
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http://www.dailythanthi.com/article....sdate=6/8/2010
RK attended VM's kavi arangam in disguise it seems...
Brand powered!
It’s a concept that hasn’t been explored before, but one that has immense potential to provide relief to producers and production houses that are struggling to meet spiralling costs associated with making a film.
No wonder then, it is being welcomed with open arms by a majority of those who have learnt of it.
The concept is simple, but powerful. Just as one gets to witness the brand logo of a television channel in the corner of one’s TV screen, audiences will now be able to see the logo of a popular brand on one corner of the theatre screen during the screening of a film through which it wishes to advertise its product.
The move, while providing brands with the kind of publicity they seek, will provide producers with the kind of money that can considerably ease the pressure on their wallets.
Claims Jai Gurudev, the proprietor of a concern that specialises in promoting brands through movies, “As far as we know, we are the first in the world to introduce this concept and we have taken measures to patent this idea of displaying the logo of a brand in the corner of theatre screens during the screening of a two-and-a-half hour feature film. We are 100 per cent sure that this is a breakthrough and that nowhere in the world has this sort of advertising been resorted to. What’s more, we feel good that a Tamil film will go down in the record books as the first movie in the world that will have this sort of a brand logo. It will be a much-awaited Tamil film, which is expected to release in the month of August. The company, whose brand logo is to be displayed, is a telecom major.
On what made him come up with this unique concept, Gurudev says, “Advertisers have many media to promote their clients’ brands. Movies are one medium through which you can take the brand to the nook and corners of the country.
“Today, there is no guarantee for the money invested by producers in a film project. This innovation, I feel, will help producers by assuring them a minimum guarantee amount. This will not in any way affect the experience or joy of watching a film on screen. I’m sure once the first movie with this innovation releases, every producer in India and the world will opt for this option as it will help them get back up to almost 25% of their total investment in a project. What’s more, this money is got back by the producers even before the release of the film,” he says.
Gurudev’s company has also been dealing with in-film promotions. Explaining about that concept, he says, “The concept of in-film product placement started about 10 years ago in Hollywood. In fact, it was Cast Away, which triggered interest in the idea of in-film product placement. We have been doing it in Tamil films. In the recently-released Sura, we have got the hero to use a particular brand of car throughout the second half. We have also helped finalise deals for Boss Engira Baskaran, K V Anand’s Ko and Vijay’s Bodyguard.
So, how have MNCs, corporates and producers reacted to his logo idea? Says Gurudev, “There has been an overwhelming response. Company heads and several producers are excited about the idea. Already several people from both sides have approached us to do the same for their projects. However, there is a small percentage of people who have expressed their apprehension about it, but I’m sure that their apprehensions will disappear once the first movie hits the screens.”
http://timesofindia.indiatimes.com/e...ow/5937105.cms
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Nice :)
"இனிமேல் நீங்கள் கார் ரேஸில் கலந்துக்கக் கூடாது. பட்டதெல்லாம் போதுமுங்க" என்று வீட்டம்மா ஷாலினி கண்களைக் கசக்க, 'தல' வீட்டோடு உட்கார்ந்து விட்டார். மகளுடன் விளையாட்டு, கதை விவாதம் என பொழுதுபோகிறது. ஷாலினிக்கு இப்பதான் நிம்மதி. "ஜஸ்ட் மிஸ்சுங்க. விநாடி நேரம் லேட்டாயிருந்தாலும் அந்த காரோடு...! நினைச்சுப் பார்க்க முடியல" என நடுங்குகிறார் மேடம். அஜித் ஓட்டிவந்த காருக்குப் பின்னாடி வந்த கார்தான் விபத்துக்குள்ளாகி இருக்கிறது.
-- குமுதம்.காம்
My god bless you ajit! :bow:
பெரிதும் சினிமாவை சார்ந்து வளர்ந்த தொழிலாக இருந்ததால், இங்கேயே பதிவு செய்கிறேன்.
அழிந்து போன Banner ஓவியக்கலையைப் பற்றி ஜீவா!
Selvaraghavan resumes Dhanush-Andrea project!
Monday, 28 June , 2010.
Good News for all fans of ace director Selvaraghavan, one of the most creative brains in Kollywood.
He has restarted the shoot of his Malai Nerathu Mayakkam today (June 28) morning in Chennai. The title of the film is likely to change.
A delighted and visibly happy Selvaraghavan told sify.com: “ The shoot has started today and it is my eighth film, fourth with Dhanush. I’m still nervous like a beginner. We had earlier shot for 14 days and now the shoot has resumed with Dhanush and Andrea in the lead. GV Prakash is the music director while Ramji is the cinematographer.” Added Dhanush: “First day, first shot with Selva , it feels like going back to school again! A new film, a new role and when it is Selva, it is a new Avatar for me.”
http://sify.com/movies/tamil/fullstory.php?id=14947076
ஆஸ்கர் விருது-நடுவராக ஏ.ஆர்.ரஹ்மான் தேர்வு
திங்கள்கிழமை, ஜூன் 28, 2010
ஆஸ்கர் விருது களைத் தேர்வு செய்யும் கமிட்டியில் நடுவர்களாக இசையமைப்பாளர் ஏ.ஆர்.ரஹ்மானும், ரசூல் பூக்குட்டியும் தேர்வு செய்யப்பட்டுள்ளனர்.
இந்தியர்களுக்குப் பெருமளவில் ஆஸ்கர் விருதுகளை அள்ளிக் கொடுத்த படம் ஸ்லம்டாக் மில்லியனர். இப்படத்துக்காக ரஹ்மான் இரண்டு விருதுகளைப் பெற்றார். ரசூல் பூக்குட்டி, பாடலாசிரியர் குல்சார் ஆகியோருக்கு தலா ஒரு விருது கிடைத்தது.
இந்த நிலையில் விருத்துக்கான படங்களைப் பரிசீலிக்கும் ஆஸ்கர் கமிட்டியில் ரஹ்மானும், பூக்குட்டியும் சேர்க்கப்பட்டுள்ளனர். படங்களைப் பார்த்து மதிப்பிட்டு மார்க் கொடுக்கும் பணி இவர்களுக்கு அளிக்கப்பட்டுள்ளது. இவர்கள் போல ஏராளமான பேர் இக்கமிட்டியில் இடம் பெற்றுள்ளனர்.
இதுகுறித்து ரஹ்மான் கூறுகையில், மிகப் பெரிய பணி. இதை எதிர்பார்க்கவில்லை. சிறப்பாக செய்ய வேண்டும் என கருதுகிறேன் என்றார்.
SOURCE:THATSTAMIL.
next attack from the family
Anxiety grips Arulnidhi
http://www.indiaglitz.com/channels/t...cle/58189.html
Quarter Cutting' from Cloud Nine
IndiaGlitz [Monday, June 28, 2010]
Following is a press release from Dhayanidhi Alagiri and Vivek Rathinavel of Cloud Nine Movies, which is one of the hot and happening production firms of Tamil cinema.
"We have always wanted to try a hand at new genres and we have been doing so, After 'Thamizh Padam' we are happy to announce that we have acquired "VA" 1/4 Cutting, produced by Y Not Studios.
We have already worked with Y Not Studios in our last venture and it always has a terrific team and concept to work with. This film yet again carries a different concept like the designs, the marketing strategy and the story itself would be unique on its own. The film is currently in its final stages and the release date would be announced shortly."
The film starring Shiva, SPB Charan, Lekha Washington is directed by Pushkar and Gayathri. The music is scored by G V Prakash and ace cinematographer Nirav Shah has done the cinematography.
http://www.indiaglitz.com/channels/t...cle/58161.html
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will there be a change in title.. or they r going to pay the tax?
:lol:Quote:
Originally Posted by HonestRaj