Originally Posted by rajdes
I was not talking about pre-release hype. Its the post-success hype about it being a "Different", "great" movie thats nauseating. (ie) "No fights/no vulgarity/no item songs = great movie" equation which is fundamentally flawed. Virumandi and Paruthi Veeran, for instance, are far better movies even though they may be perceived as too violent, too coarse and even, in some places, perceived as needlessly explicit.
Cheran has a moral science teacher outlook, and his screenplays bend over backwards to hammer the picked moral. IMO, this sort of message-driven cinema is no different from the "kaadhalna kuduthu vangaradhu illai, vaangi kudukkradhu" type of morals Murali used to spout in the "kaadhal" formula movies post -kaadhal kottai.