ksen, yes it is "madras miscellany" :)
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ksen, yes it is "madras miscellany" :)
Quote:
Significantly, Muthiah is the editor of Madras Musings. "It is a city fortnightly on Chennai’s heritage and environment," states Muthiah. " But my involvement with Madras Musings is just a fraction of the total amount of my time."
Incidentally, Madras Musings, a focused publication has been catalytical in getting the reputed newspapers and other media interested in Chennai. States Muthiah "It has made its hallmark in Chennai and is much sought after."
Google search - chennaionline.com
You may have to make a slight change in the title :roll:
yeah yeah .. i will . .Quote:
Originally Posted by ksen
10
“Push marketing and pull marketing” , of course no one is listening to this lecture , But our marketing lecturer has got her own moody ways of irritating us. If you clean up the department staff room and do all her nonsensical homework, that she herself doesn’t have a record of, you are her favourite student.
If you don’t you are the biggest pain in her neck.
One day she’ll call you, ‘hi chellam. What happened kanna’ .
The next day she’ll say, ‘You people are such hopeless students. You are not fit to be in Vishnu college. Look at G. Look at P. Look at ....’ (ya we are not fit to be in this hopeless college. It’s too cheap for us. As if they are running some Harvard Business School.)
One day, my friend Aishwarya was so jobless in marketing lecture that she decided to amuse herself by flipping through a “mehendi designs” book ‘coz she was going for a mehendi competition. This marketing lectutrer , that geek , saw her. She came down and went on with her stupid lecture casting side glares at Ice-war-ya . Me and my benchmate, Neha, went like , ‘Opps .. Ice is dead’. That geek she went on staring, stopped the lecture abruptly and went like ‘hey aishwarya, you’ll put mehendi for my daughter no?’
Duh.......
Now you understand what kind of a zoo our college is ?
This geek often gets eccentric ideas in her head and she’ll throw it to us as a project or an assignment. The kind of the products we usually discuss will be either saris(that this geek loves) or power ranger toys(that her daughter loves). Now the recent hype in Chennai is this reversible Sari.It is something like a 4in 1 sari. It’s price is royally around 68000 rupees and this is sari is created by none other than the Great Rmkv. Patti told me once that the RmKv family and ours are acquainted or related in someway. They are also from “my” community. ( All right, I do not belong to “your” community. I am a hybrid variety of species.). She told me that my grandpop and one of those Rmkv guys were classmates bench mates and college-mates. I don’t know the details but our family had always got the “brand loyalty” towards Rmkv. Any marriage in our family and the sari has got to be from Rmkv, because it’s supposed to be lucky. It’s almost a tradition. But over the years we lost touch with that family but the brand loyalty still exists. Now the Rmkv family’s fully loaded. In the recent years, Rmkv has sprung into aggressive marketing and innovation. She told me that they created the world’s longest sari, and got into the Guinness Book of records. Then they created the sari with the most number of colours. The 50000 colored sari priced at a royal Rs. 50000 or 56000. and applied to the Guinness for that as well. Their next marketing strategy was a challenge to the customer. “Intha color promise” You choose any color from the 50000 colored sari and Rmkv has a range of saris in that colors and that is a promise. Now they’ve come up with the reversible sari. RmKv’s innovations put it’s competitors like Pothys and Nalli in a tough situation and they began their innovations as well. None of them have gone beyond renaming the collections in fancy names and introducing new designs. Recently the Kumaran Silks’ “Ulley Velliye” (meaning inside outside.)sari was one exception where the innovation did not come from Rmkv. The feature of this sari is that changes colors. When in sunlight it is one color and when indoors it is in another. Seriously, thanks to Rmkv and we’ve now got sari with “features” .
Now this marketing professor wanted us to examine the marketing strategies of the textile businesses and classify and explain which is “push promotion” and which is “pull promotion.” Some geeks in my class actually went to South Usman Road and Pondy Bazaar to these shops to ask the managers of the showroom to help them in this project!!! Like they’ll tell their marketing strategies!!!
I went to Pondy Bazaar too.
Naah….. not for the project. To do “Platform Shopping”, as I call it. Or cheap shopping as my mom does. Pondy Bazaar is where you’ll get the exact replica of an Alba or Rado watch at 200 rupees or less. Pondy Bazaar is where you can hone for bargaining skills. That’s where you pick charming and worthless dangling earrings and glass bangles. Pondy Bazaar is where you’ll get awesome jute bags. Pondy Bazaar. is where you’ll get pretty bouquets on the road side. Pondy .Bazaar. is also the place for malls like Naidu hall. Pondy .Bazaar. is where you’ll get........
Oh forget it. You’ll get anything and everything you want. To all babes, Just get some kenai’s wallet and come on . Check out Naidu and then the platforms and if you don’t get stuff below 200 rupees on the road... .. call me over. ..i ll bargain for you! .
Yawn...(it’s now 1:30 am) … How do I tomorrow’s marketing project?
What do I tell that mouse?
Po di Goyya..
[to be continued]
wat is GOYYA???????????? :huh:
You! 8-)Quote:
Originally Posted by Wibha
naan serious-a kekarean :evil:........and its' obvious it's not ME :evil:Quote:
Originally Posted by Surya
chevy :clap:
its just a kidding word...Quote:
Originally Posted by Wibha
pazham, sambar nu solluvangale adhe pola.. inga tn la romba famous word...
(goyya = guava nu kooda oru meaning iruku)
:clap: good work, chevy... it's very interesting to read this story...
:lol: :lol: :lol: :lol: :lol: :lol:Quote:
‘Opps .. Ice is dead’. That geek she went on staring, stopped the lecture abruptly and went like ‘hey aishwarya, you’ll put mehendi for my daughter no?’
Naah….. not for the project. To do “Platform Shopping”, as I call it.
hmm, unaku saree's pathi niraiya therinji iruku... but, naan therinjikittu enna seiradhunu theriyala :cry: (JK)