Kaaviya thalaivan is popular among music lovers just coz it ARR.
Ive seen people ppl going for a movie just coz its ARR musical.... VTV music was initially called kuppai by many, and rest was history...
A person who has lost native star power cannot reach to heights in bollywood and hollywood... Pure common sense....
Kaviya thalaivan music reach is spoken before its movie release, that shows your desperation level...