"3" - Why this kolaveri di - MD Anirudh
"3" Music director Anirudh
Anirudh Ravichander, a 21-year-old Chennai lad, is one of the youngest music directors to enter films. Reportedly Anirudh has composed some brilliant tracks for his debut film 3.
He studied at PSBB and graduated from Loyola College. This brilliant young musician’s journey began when A.R. Rahman presented him with an award for the best instrumentalist in a reality show, Ooh la la la.
Now this youngster is chasing bigger dreams. He says, “I have composed music for Aishwarya Dhanush’s short films. We worked together for 12 short films. When she came up with her debut film, she wanted me to compose music for her film project as well. Aishwarya as a director is doing well. I am really excited about my debut film songs.”
Why this Kolaveri di is a song from 3 to be released today. The single-track release will exhibit a sample of Anirudh’s talent.
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He says of the audio of 3, “Dhanush and Shruti Haasan have rendered a duet, which will be good to watch as they will be in the visuals as well. Mohit Chauhan of Rockstar fame has sung a song for the very first time in a South Indian film. Dhanush wrote the lyrics for six songs. The Kolaveri song happened in 10 minutes. It was effortless, we just casually worked on the song. The surprising part is that even Aishwarya has written a song in the film!”
On his working style, he says, “I follow an emotion-centric style of working. I compose emotions in my songs. I don’t sit and compose tunes. I believe certain songs just happen by themselves. As I have been born and brought up in Rahman’s era, I have learnt music with his songs. I just want to compose simple, soulful numbers.”
Anirudh’s musical roots stem from a music band in his school days.
He says, “I was a part of a school band called Zinx. I used to be the piano player in my band. The band inspired me to take up my musical journey. Now my dear friends are working with me as my music team. So it is amazing fun at work.”
His fingers are crossed as his debut music track hits the stores. His prediction: “I am confident and I hope I’ll rock!”
http://www.deccanchronicle.com/chann...er-anirudh-780
An article in Economic times about kolaveri
Tamil actor Dhanush's studio rendering of bathroom crooning becomes a global rage overnightTamil actor Dhanush's studio rendering of bathroom crooning becomes a global rage overnight
Dhanush with one #kolaveri vid has outdone the publicity SRK managed to build over 3 months for Ra.One," says a tweet, one of the many that had kept 'kolaveri' on the top of the Twitter trending list.
Such has been the buzz around a song from 3, a forthcoming Tamil film. The latest viral video doing the rounds seems to have piqued the curiosity of everyone - from your neighbourhood chai-annan/walah to the elderly walking in the park, from the IIT campuses to office cooler.
On Tuesday, this song was the most recommended on YouTube's music section. It stood third in the global music list giving a tough time to Lady Gaga. Around 6, 95,599 people shared it on Facebook.
Interestingly, around 1.5 million people had watched this on youtube in four days, the largest song ever in India. An RJ in an FM station in Chennai says, "Almost 90% of people who called me today requested me to play this song. Never have I seen such requests pouring in." Similarly radio stations in Mumbai and other metros also had similar rquests on Tuesday after the virus started spreading. Even Anand Mahindra, vice chairman and MD of Mahindra Group tweeted about how cool the new song was. "And going viral in India is now #KolaViral," he tweeted.
Try making sense of the lyrics and you will hit a firewall. It is just another in the series of recent nonsense songs that have topped the Tamil charts and has been copied into other languages - Oh Mahasiya, Naaku Mukka, Where is the party tonight, Voda Voda Voda and now Kolaveri di. Even Superstar Rajnikanth's son-in-law Dhanush, who has penned the lyrics and sung the song, wonders as he croons 'Why this Kolaveri'. The movie 3 is directed by his wife and Ranjini's daughter Aishwarya Dhannush. It costars Kamal Hassan's daughter Sruthi Hassan.
"We did not plan or write down this song. When I explained the scenes to Dhanush he started humming this song at home and I told him we should include this in the movie. And he immediately told me, Why this Kolaveri di (murderous rage)? That's how the idea for this song came up," says Aishwarya.
Industry experts say that the USP of this simple groovy song is the usage of colloquial words that people can connect with. "They wanted me a write a song for this movie and I wanted to do something new this time. I thought this song should have a new concept and used Tanglish words," says Dhanush.
"What made the song so special was using common words like generally, sorry, come, go... These are words that people can relate to. I did not write the lyrics down... I just sang it."
"It a classic case study of online marketing. When we uploaded on day one the hits were normal," says Shridhar Subramaniam, President, Sony India & Middle East, who is publishing the album.
"But now we have requests pouring in from all parts of the world. Looks like it would explode."
http://economictimes.indiatimes.com/...w/10837167.cms