Quote Originally Posted by ajaybaskar View Post
When ARR opted out of NEPV, GVM had no other option but to book IR so that the curiosity level for the movie doesn't drop. GVM being a clever businessman, played his cards right till this moment - in spite of the protest from his producer. Unfortunately neither the songs or the film appealed to the masses. Hardcore IR fans lapped up the album but it wasn't the case among the general public. Hence it turned out to be the weakest of all GVM albums.
http://articles.timesofindia.indiati...ep-ilaiyaraaja

To me, NEPV was definitely not in a level of Ajantha or Thandavakone in terms of mass reach. It definitely reached many ears in cities.