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'I' Box office Collection: Vikram's Flick Continues to Do Good Business in Chennai

Vikram starrer "I" continues to do good business at Chennai Box Office. By the end of its second week, the movie has managed to earn close to ₹9 crore, reports Behindwoods.





The Tamil movie was released on 14 January for Pongal. In its first weekend, "I" had earned ₹3.83 crore. Traders kept a close watch to see if the film could retain the same momentum even after getting mixed reviews.
Interestingly, "I" survived the mixed reviews to rake in another ₹3 crore in the following days to take its tally to ₹6.88 crore from 12 days. Now, in the third week, it had added close to ₹2 crore and earned about ₹8.82 crore.
As per the traders, the collection of "I" has been steady and the business has not dropped like usual movies. The occupancy has been impressive above 45%, on an average, for the Tamil movie in week days and about 60% in the weekends. The Tamil flick had above 600 shows in total in the past week.

Meanwhile, the total gross of "I" worldwide from three versions (Tamil, Telugu and Hindi) has crossed ₹190-crore mark. It is expected to cross the ₹200-crore mark soon. The response for the movie in some foreign countries including Malaysia has been good.

Nonetheless, it is interesting to see whether the business of "I" slows down due to "Yennai Arindhaal", which is releasing this week.On the other end, "Isai", which was released last weekend, has opened to above average response at Chennai box office. In the first weekend, the film has raked in ₹26.03 lakh from 96 shows. Whereas "Darling", by the end of second weekend, has made ₹1.11 crore.

However, Vishal's "Aambala" has collected ₹1.47 crore in total till date. In the last week, it earned about ₹25 lakh from 199 shows.