ஐ - Shankar + Vikram + Amy Jackson + ARR

[nickraman]

Ok I leave it up to you....

The reason i was shocked to see I movie was taken after 2nd weekend is Shankar is a brand in his own league among Telugu audience... In DC metro, there are more Telugu people live than Tamil (easily 2 to 1 ratio)... The movie was released in record no of screens in US particularly for Telugu version....but shocking to see the movie just made above 1 million.... A top telugu star movie easily makes more than 1.5M.... Being released in both tamil and telugu, I did not make it big.... that's why.

Avadi is correct. I was not enough to warrant a repeat crowd despite low ticket pricing. Moreso, the length backfired word-of-mouth despite Vikram's performance and guts to do koonan character. Second, this wasn't family friendly as Enthiran was, so am not surprised it was taken off after first weekend. I just made the 1 mil mark, but no where will it touch Enthiran/VR level of collection. Graphics and China scenes aside, it's really a DVD watch for an ordinary output.