Increasing popularity of Tamil movies/Actors in kerala..why?

[joe]

It is clearly seen, Tamil movies doing considerably good business in kerala in recent years .Tamil actors are more popular in Kerala compare to malayalam actors's popularity in Tamil nadu.

During this onam ,Asianet telecasted interviews of many tamil actors ..Kamal,Vikram and surya were given much importance .Ofcourse kamal and vikram acted in malayalam movies too .But recently tamil movies collected more than 1 crores Rs in kerala.

Is it really something changing in audience taste ? Or is it just a hype?