VEERAM : Ajith + "Siruthai" Shiva + DSP + Vijaya Productions

[leosimha]

Never worry friends...Thala will defy all the logic

[leosimha]

Is this true? Guess it will never be less than 65 Crores.

[paranitharan]

It's all depends on the distributor, even though Vijay having good market than Thala in Europe what Ayngaran doing is not acceptable.. promoting one movie and nothing for the other. at least they should have sell it to Raj cinemas or somebody else. . if u see other overseas centres other than UK more or less both the movies got equal screens.. in additional Vijay's next with AR murugadas to be produced by Ayngaran.

UK, USA, Canada ellam conquered with Aarambam no? But in the bigger scheme of things, they are just 1 or 2 percent of all collections..

[Russellmvr]

You mean unfair business ?

Not sure about it.

But If they have bought Jilla for higher price with a good demand in the market. Its natural to promote the particular movie.
Just movie illai.. even the day to day business is so...

But padam nalla iruntha sure hit akum...

I am a Vijay fan. But I wish both the movies to do well. coz this is a rare kind of clash in Kollywood and it should happen once in a while.

[cujoo]

UK, USA, Canada ellam conquered with Aarambam no? But in the bigger scheme of things, they are just 1 or 2 percent of all collections..

Yes I think USA, Canada Billa,Mankatha,Aarambam had massive run undoubtedly in Canada . But when it comes to promotion Ayngaran always on the other side.
I remember Varallaru ran around 3 months(10 weeks or so) except superstar movies. Ajith has a good market here but they don't promote his movies.

[selvakumar]

Yes I think USA, Canada Billa,Mankatha,Aarambam had massive run undoubtedly in Canada . But when it comes to promotion Ayngaran always on the other side.
I remember Varallaru ran around 3 months(10 weeks or so) except superstar movies. Ajith has a good market here but they don't promote his movies.

I think both you and shiva just want to highlight aymgharans unfair trade practice. Got you. We never worry about it anyway as Thala came up all himself without any unfair backup be it sun tv, any of his relative or any external help. It is our Usp.

[selvakumar]

[QUOTE=Muthalvan;1101421]Not sure about it.

But If they have bought Jilla for higher price with a good demand in the market. Its natural to promote the particular movie.
Just movie illai.. even the day to day business is so...QUOTE]
Ithu enna business :lol; what if they end up losing heavily on any of the movies. Are they ready to face up tat then? Enna loosu business strategy. No wonder arun pandiyan became MLA

[Russellmvr]

[QUOTE=selvakumar;1101424]

Not sure about it.

But If they have bought Jilla for higher price with a good demand in the market. Its natural to promote the particular movie.
Just movie illai.. even the day to day business is so...QUOTE]
Ithu enna business :lol; what if they end up losing heavily on any of the movies. Are they ready to face up tat then? Enna loosu business strategy. No wonder arun pandiyan became MLA

they are not ignoring Veeram.. Jilla gets more promotions.. ihope u get it.

[selvakumar]

[QUOTE=Muthalvan;1101425]

they are not ignoring Veeram.. Jilla gets more promotions.. ihope u get it.

I am saying the same thing but in the business logic. If you have two films both getting equal screens in all other places but they choose to promote only one more than the other , what if they lose heavily on anyone. Irrespective of this, this is a mad strategy and anyway the difference in Uk BO is thin between films. Some mad unqualified MBA guy in the marketing team may be

[mappi]

I will put it as a "bottle neck" strategy and I don't find anything wrong in it. Its a open table, and its up to the production house to play its cards. The one who is ready to invest money and confident in juggling with profit and loss - ie., take a percentage from the profit zone, to stabalize the non profit zone - has a bigger leverage. It can lock down the options of screening for the opponent even if their product is a dud.

For the opening on the home ground (TN), take this as an exemple :

Imagine the release ratio is 1:3 (Veeram:Jilla)

Veeram @ Avm with a capacity of 500 => Houseful

Jilla @
Udhayam capacity 250 => 50 places rest
Kamala capacity 250 => 50 places rest
SSR Pankagam capacity 100 => 20 places rest

So on a festive time, when a crowd comes to watch a movie, the probability of them returning back is 50-50. Say 750 came to see Veeram, 250 have to return. Now 125 want to watch a movie anyway. Those are the ones that fill 120 remaining place of Jilla running is cinema halls few meters away, making Jilla head count 600 but Veeram head count 500. Now the remaining 5 have to settle down with a set-dosa at a restaurant (LoL)

Thats what I meant when I did not want to include the 1st week. It will be like 'soora-thenga-shatering' case. But the second week is the one that will count. Use the physics terms : Weight Vs Mass. That's the screen count vs show count. Limited theaters is like the mass, if there is matter (content in the film) then it will not vary. But that's not the case with weight, it varies with gravity. If Veeram is slightly better than Jilla, Jilla screens will be a PacMan for Veeram. But if Jilla is better than Veeram, nothing to worry about, they already have the maximum gravity pull - the screens - sure shot Block Buster.

Overseas is completely a different league. The first criteria are the TFI movie goers which is much less but quite concentrated. The difference between Ajith and Vijay films are that Ajith fans are desperate to watch his films where as Vijay has a wide spread and scattered fans following him. Also, the overseas market is not a guaranteed run, its like a hour glass. Limited time - pay - take profit. So fetching Overseas market for comparisons is like 2 skeletons wrestling on a tin roof. For me, overseas market are the last batsman. On the home ground if the results are a tie, the overseas and other money fetching sectors come into play. I am skipping all these comparisons for the moments.

I cannot be diplomatic in this case by saying both films should win. Profit wise yes, but only 1 will emerge winner - that's why these competitions are there for.

That said, both movies do have their weakness which has not been thrown at their fans yet. It would be interesting to see how each uses them to its fullest :

Jilla - First thing first - there is someone learning "photo-shop" with RB Chowdry's money. Leave alone whether the poster speak out or not, they fail to create any interest. Secondly - the Lal factor. You see its a kind of gambling going on from the promotional front. They want to keep Lal on top at the same time show that its Vijay who is holding him there. But the truth is Lal does not have any memorable hit record in a direct TFI film (critically acclaimed, yes). But its the Kerela audience that they are quite well guarding, but this can back fire massively at any point of time.

Veeram - Siva and his track record, I mean his filming style comes as a 50-50 situation for the fans. Over build-ups or a flavor not suiting the TFI audience is on cards, even though the promotions looks solid. Secondly is the casting - TFI movie fans are still a bit shrink with the age and its cruelness. And Ajith pairing with Tamana will become the talk of the season or the cruel criticism of the era.

And for the positive side :

Jilla purely is depending on a hype factor stating the nature of dominance with counts & casting which indeed covers 2 money spining southern regions mainly because from the promotional front they have decided not to come out, reasons known only to them. Will this still work when there is a clash going on, is to be seen.

Veeram's approach is professional by going by the plan and releasing timely posters & trailes, not to mention some clear cut interview shows that talks about the movie and the technicians with a right dose of "idol-worship". But their vigorousity is absent - will it favor them is to be seen..