Jilla || Ilayathalapathy & Mohanlal || Imman D

[Dammy R]

Despite Thalaivaa's tryst with politics and the problems faced and despite a decent last outing for the other thru Arrambham, Jilla made more business w.r.t. satellite rights, distribution, theatricals and music

Despite mixed reports and targeted campaigning, Jilla has emerged the winner worldwide for the first 3 days. A good 12% more in overall BO numbers.

Talk of Star Power. This is it.

Yes bro... it's fine to probably glorify your favourite star but not at the cost of degrading another star. Some people started degrading Jilla even before the first show was over. It seemed like they were more worried about Jilla failure than the success of their fav actor movie. Anyway, instead of celebrating the success of both movies...this whole back and forth of provocative posts is just irritating.

[Russellmvr]

தங்களது அபிமான ஹீரோக்களின் படங்கள் திரைக்கு வரும்போது அவர்களது ரசிகர் மன்றத்தை சேர்ந்தவர்கள் தியேட்டர்களில் கட்அவுட், பேனர் என்று வைப்பது வழக்கம். ஆனால், மலையாள நடிகரான கலாபவன் மணி, தனது அபிமான நடிகரான மோகன்லால் நடித்த ஜில்லா கேரளாவில் வெளியாகியிருப்பதை அடுத்து, தனது சொந்த ஊரான எர்ணாகுளம் அருகில் உள்ள சாலகுடி சுரபி தியேட்டரில் மோகன்லால்-விஜய் இடம்பெற்ற பேனரை வைத்து படம் வெற்றி பெற வாழ்த்து தெரிவித்துள்ளாராம்.

இதற்காக அந்த தியேட்டருக்கு கலாபவன் மணி வந்தபோது, அங்கு ஏற்கனவே கூடியிருந்த ரசிகர்கள் பெரும் ஆரவாரம் செய்தார்களாம். அதையடுத்து, இவர் பேனர் வைக்க வந்திருக்கிறார் என்பது தெரிந்ததும் மோகன்லாலின் ரசிகர்கள் மகிழ்ச்சியில் துள்ளி குதித்தார்களாம். இந்த செய்தி கேரளாவில் பெரும் பரபரப்பு செய்தியாகியிருக்கிறதாம்.

ஜில்லா படத்தைப்பொறுத்தவரை எந்த சம்பந்தமும் இல்லாத கலாபவன்மணி, மோகன்லாலின் ரசிகர் என்ற முறையில் இப்படி பேனர் வைத்திருப்பதைக் கேள்விப்பட்டதும் மோகன்லாலே அவருக்கு போன் செய்து நன்றி தெரிவித்தாராம். அதோடு, மோகன்லாலின் ரசிகர்கள் இப்போது கலாபவன்மணியையும் கொண்டாடத் தொடங்கியிருக்கிறார்களாம்.

[elsaen11]

this whole back and forth of provocative posts is just irritating.

boss ithu kaalam kaalam ma nadakurathu maathurathu romba kastam ..aathuvum vijay ajith na sollavei veandam

[somu_87]

But people are conveniemtly forgetting one disadvantage that Jilla had ....... The problems that Thalaiva had and the subsequent affect it had on TN box office ... and Arrambam is supposed to be a big hit according to many websites...... So shouldn't Veeram have got more screens?

Agreed on your thalaiva point, It had political problems and distributors could have shy'd away. But dont you think Rajni faced similar problems during Baba time? These big guys (rajni, vj, aj) are jackpot for distributors and theater owners so they really wont avoid screening a particular star movie coz their earlier movie had problems.

W.r.to your arrambam point, believe me even if Jilla did not do well, Vijay will get high number of screens for his movie with ARM. getting screens is culmination of many factors.

1. Producers
2. Star Value
3. Director
4. Release time (festival release, solo)
5. Promotions
6. Genre
7. Casting (multicasting, heroines, supporting roles)
8. Trailers/Songs
9. Censor certificate


These are just some of the factors I can come up with.

1. Producers - we all know, Super good films is a bigger and better brand any day compared to Vijaya productions. SG films obviously have strong hold with distributors and theater owners than its competitor

2. Star value - Lets say both have equal market- we cannot debate this ! but since Aarambam did well and Thalaivaa did not do that much business - lets say Aj has an upper hand here.

3. Director - Both were in same boat b4 the movie. Naeson and Siva both did not have good track record. So cancel this one too

4. Release time - again rule this out as both released simultaneously

5. Promotions - Jilla has an upper hand here, Coz the hero comes up in front of the media to promote his movies and rescue the theater owners in case if the movie did not do well.

6. Genre - both family entertainers - so rule out

7. Casting - Jilla has an upper hand here again - who want to miss Vijay + lal in a mass entertainer ?

8. trailer/songs - both were in the same league. according to me Jilla had a slight edge in songs

9. Censor - both U - rule this out too.



So considering all these factors, If I was a distributor and if i wanted to play safe, I would have allocated more screens to Jilla any day !

[Kumaran.P]

Kamala reduces main screen show of veerum. #Jilla 2 vs veerum1.So in Kamala complex 4shows for #Jilla & 3 shows for veerum.

[Kumaran.P]

Veerum loses the 1 show which it was holdin in Abirami main screen & now all 4 shows are for Jilla

[Russellmvr]

Kamala reduces main screen show of veerum. #Jilla 2 vs veerum1.So in Kamala complex 4shows for #Jilla & 3 shows for veerum.

Thoookitangala thookitangala...

[Kumaran.P]

Mostly im avoiding to post this kinda updates.. but those fellows are doing rumours like ajay bro say..

[uruzalari]

Agreed on your thalaiva point, It had political problems and distributors could have shy'd away. But dont you think Rajni faced similar problems during Baba time? These big guys (rajni, vj, aj) are jackpot for distributors and theater owners so they really wont avoid screening a particular star movie coz their earlier movie had problems.

W.r.to your arrambam point, believe me even if Jilla did not do well, Vijay will get high number of screens for his movie with ARM. getting screens is culmination of many factors.

1. Producers
2. Star Value
3. Director
4. Release time (festival release, solo)
5. Promotions
6. Genre
7. Casting (multicasting, heroines, supporting roles)
8. Trailers/Songs
9. Censor certificate


These are just some of the factors I can come up with.

1. Producers - we all know, Super good films is a bigger and better brand any day compared to Vijaya productions. SG films obviously have strong hold with distributors and theater owners than its competitor

2. Star value - Lets say both have equal market- we cannot debate this ! but since Aarambam did well and Thalaivaa did not do that much business - lets say Aj has an upper hand here.

3. Director - Both were in same boat b4 the movie. Naeson and Siva both did not have good track record. So cancel this one too

4. Release time - again rule this out as both released simultaneously

5. Promotions - Jilla has an upper hand here, Coz the hero comes up in front of the media to promote his movies and rescue the theater owners in case if the movie did not do well.

6. Genre - both family entertainers - so rule out

7. Casting - Jilla has an upper hand here again - who want to miss Vijay + lal in a mass entertainer ?

8. trailer/songs - both were in the same league. according to me Jilla had a slight edge in songs

9. Censor - both U - rule this out too.



So considering all these factors, If I was a distributor and if i wanted to play safe, I would have allocated more screens to Jilla any day !

3. Neason's debut Muruga- Do you even remember the film? Siva - Siruthai was a blockbuster irrespective of reviews. Siva is a reasonably known name in Telugu as well. That said we can still have both on the same level

5. The trailer released 2 days before film release. The teasers too just 10 days before release. The promotions were low key. Vijay's audio releases are usually huge. This time that too was low key. Probably they did not want to get caught in any political controversy again

7. It would have an upper hand in certain areas. Not denying it. But in TN -A solo release of Mohanlal, A solo release of Vidharth, A solo release of Santhanam as lead .... I believe the 3rd option would gain more theatres at the box office. The latter two were a part of Veeram.


And since you have given a detailed split up the running time of Jilla could have also ben seen as a negative from the distributors point of view.



Regarding Rajni's Baba -- his next film released after 3 years. And it is not quite right to have Ajith/Vijay and Rajini on the same plane

[Russellmvr]

Updates illai enna avangala than rumour kilappanum.. !!