Box Office Collections

[HonestRaj]

after a long time reading some 30 posts at a stretch in hub... some good arguments from both sides..

Ajith & Vijay films may collect lot of money in future.. but to become a super star or something of that sort i don't think it will happen..
superstar - a household name.. u like him or not.. a SS film telecasted in TV brings whole family to watch it together atleast for 30 mins.. i ask Ajith & Vijay fans.. how many of your family members watch your hero's films when it is telecasted in TV..
for Ajith & Vijay to reach that stage they have to deliver some consecutive quality hits.. without this, anyway, they will rise to highest possible level in industry.. everyone in TN will know at the time of their film release.. but only the fans will look forward to see it.. others will take their own time or won't see it

in 80's, actors.... [disadvantages]
- released films continuously without any big break.. if one fails it will affect the next one & the pressure builds for consecutive failures & eventually it leads to field out
- limited theater release.. competition from their own films (multiple releases sometimes), competition from atleast 5 other actors
- needs a longer run to breakeven & then to see profits.. so, the content has to be good enough for the long run

at present.. [advantages]
- sufficient gap between releases.. makes people to forget the actor's previous films (failures).. they comeback again
- extensive promo in every media (online, FM, TV, print).. widest possible release.. has some kind of huge fan following.. get money from them even before the film content / quality is spread (advance booking for 1st 3 days in a wide release almost gets u majority of amount invested).. if somehow film clicks.. then its a jackpot.. else, same strategy for next film.. after 6 months