◄lılı Thala AjithKumar ♥ Anushka • Yennai Arindhaal • A M Ratnam • GVM lılı◄

[mappi]

I don't see any change in the Tamil font.

Usually a customised title font of a movie undergoes a change while addressing a different group of audience. It usually happens with foreign films, where the native title is different from the international title, sometime the difference could be seen in just the usuage of fonts to increase the visibility and readability.

Most often, its all about the vocabulary, for exemple : American English uses same set of English words to imply a different meaning (try "rubber"). So, the title gets altered. Coming to the fonts, its mainly to attract the crowd by registrating the title and not the style.

There is a quite an hilarious exemple, if you care to get what it means : Hancock (already it is quite mischevious) was initially titled "Tonight, He Comes"

Another exemple that comes to my mind momentarily is 'The First Avengers', where Captain America was included for rest of the world, ofcoarse with a different font.

Usually, our Tamil films 'tanglish" title, promoted outside India, carry a very simple font so that everyone can read it. You can see it any pamplet or poster.

So unless we don't know the motive, we cannot conclude why the font underwent a change with Yennai Arindhal. It can be to create a buzz, or I have 2 propositions :

1/ I did not wish to disclose it yesterday, but as you guys are so keen in predicting the story, the previous title font has 2 candles in it. I allow you to explore your imagination. Eventhough, being a long shot to assume anything, it can be a reason for the change. Or maybe the similarity with the Tamil and English fonts crash the readability factor, notably the L.

2/ We have to find the source of this poster. Whether it is for international promotion or for internal purpose. That can make our assumptions quite certain.

There is a hidden 3rd option : Someone had smoked something interesting before publishing it ... Anyway, we have to wait to see how the other posters are going to be.

For the new one, it holds a kaleidoscope spiral in the first N, if thats gonna make any sense to anyone !

[leosimha]

Who is shayadev ?

It is rumoured (or confirmed?) that Ajith will be playing the character named SatyaDev.

[Russelltgw]

Dan Macarthur @danmac711 · 4h
More shooting tonight on #YennaiArindhaal also my latest reel at http://www.danmacdp.com
Dan Macarthur @danmac711 · 4h
At least 4 weeks hard shooting left on #YennaiArindhaal finishing dance scenes and the finale yet to come. #Ajith keeping well/happy

[leosimha]

Mappi, very good observations and points made.

The 2 Candles are in English font but not in Tamil Font. We see 3 dots as silver flames above the alphabets in the tamil font.

The kaleidoscope observation is also great. Does it mean a Distinguished personality exhibiting Different Dimensions?

Wonder the title design has any reference to the story line?

[leosimha]

Has anybody observed this from the English Title?

yennAi ArindhAAl

4 As meaning 4 Ajith with different portrayal of characters in the movie?

[rachel]

o my god he looks so handsome...and hot...arhhhhhhhhhhhhhhh..............

[rachel]

haha Antha connecting dot shirt oda button... ithukkuthaan intha aaraaichi velalam venangrathu..

[Russelltgw]

Dan Macarthur @danmac711 · 11h 11 hours ago
More shooting tonight on #YennaiArindhaal also my latest reel at http://www.danmacdp.com
Dan Macarthur @danmac711 · 11h 11 hours ago
At least 4 weeks hard shooting left on #YennaiArindhaal finishing dance scenes and the finale yet to come. #Ajith keeping well/happy

[Russelltgw]

[rachel]

Ajith's two different looks create a stir
By MOVIEBUZZ
Source : SIFY
Last Updated: Fri, Oct 31, 2014 16:52 hrs1 Commentajith
Ajith’s Gautham Menon directed Yennai Arindhal title and first look poster created a stir on social networking sites. It became a topic of discussion, even among stars. Ajith riding a brute (bullet mobike) has created a terrific impact, as he could carry it off stylishly.

Now the producers has released a second picture, which gives the rough and tough look to the star. It is obvious Ajith is a ‘Dirty Harry’ type cop in the first picture and shows the power of the law enforcing agency.



In the second poster released today afternoon, Ajith takes the avatar of a grim and determined tough guy in denims who is on a revenge seeking mission. The powerful eyes and look of Ajith is convincing.

Gautham Menon has created a huge buzz around Yennai Arindhal, through his aggressive online first look promotions of the movie. If all the online trending and favourites are converted into box-office, then producer AM Ratnam will be laughing all the way to the bank.