Film / Documentary - Recently watched & worthy of some discussion

[ajaybaskar]

And regarding market dynamics, nothing has changed much. Small movies, movies by Naalaiya iyakkunargal getting attention is a welcome change. But that doesnt and will not affect the business done by mass hero movies. Both are mutually exclusive.

For mass hero films, the heroes ensure that they pull the crowd to the halls for the first few days and then the WOM takes care of the sustaining. Best examples are Anjaan and Kaththi. Both films were sold out in the first weekend purely on the merits of the actors and directors. And since Kaththi got better WOM, the crowd kept coming for a while but Anjaan toppled from the immediate Monday.