The Golden Era of Dr.IR and Dr.SPB

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genesis,

While it's possibly a factor in the decline of TMS from TFM scene, his comments on IR & the corresponding irritation by IR was by no means the main one.

Actually, TMS's irritation towards IR was more out of his own decline, IMO. There were many reasons:

1. MGR quit acting after becoming CM in 1977. Though he threatened to return to films after the loss in parliament elections, he couldn't do it as the people were so scared of his return and they voted him back to power in the assembly elections
2. Sivaji continued to patronise TMS, even neglecting IR for a couple of years. Possibly with an eye to promoting Prabhu, he went back to IR in veLLai rOjA and MV started singing for him, alas the lone supporter of TMS too got tired of him.
3. Rise of Kamal and Rajini who chose SPB as their main voice and MV as viable alternate. Take the case of ninaiththAlE inikkum, the musical magnum opus of MSV - TMS's buddy buddy - with > 10 songs and no TMS.
4. Arrival of directors like BR / Mahendran who preferred either soft or rustic singers and not gambeeram or sophistication that were USPs of TMS.
5. Age factor - "the old order changeth yielding place to new" thingy.

Finally, the most important factor: people liked more of non-TMS songs. Those were much bigger hits than any TMS number coming out