Box Office Collections

[Siv.S]

I guess mankatha could reach 9 cr mark to the max

Chances were there for 10Cr mark , 2.5C in another 3-4 weeks is very much possible,but now it will have good collection only in this week, from coming weekend Sun pics replacing Mankatha in almost all the major theatres with Vedi... mostly it will shift to suburban theatres... expect few shows in multiplexes...

[Avadi to America]

IMO, As for as concerning Overseas and out side of tamil nadu, There is a huge gap in market between (rajini or kamal) and younger actors including Ajith, VJ, surya etc....... The overseas demographic heavily favors them more than anyone..... so it is quite difficult to reach the collection of sivaji. Eventhough adding steroids (marketing gimmicks) to younger heros movie and showing it as a monsterous like hulk does not help them to beat the collection of sivaji. The bottomline is sivaji was genuinely a monsterous hit in overseas in 2007 with newly tested medicine, call it marketing strategey or innovative business model for TFM.

[Anban]

Dasa made around 97 lakhs in the opening weekend.. Sivaji also around same figure i think .. so Rajini/Kamal hit movie grosses around 9% of its total in the opening weekend ..

Assuming Mankatha reaches 10c, it would mean that a Ajith hit movie grosses 30% or so in its opening weekend .. !!

it means two things ..
1. awesome opening - great youth base
2. follow up lacks the same momentum - weaker family audience base

[Avadi to America]

Dasa made around 97 lakhs in the opening weekend.. Sivaji also around same figure i think .. so Rajini/Kamal hit movie grosses around 9% of its total in the opening weekend ..

Assuming Mankatha reaches 10c, it would mean that a Ajith hit movie grosses 30% or so in its opening weekend .. !!

it means two things ..
1. awesome opening - great youth base
2. follow up lacks the same momentum - weaker family audience base

Rightly said,especially the second point.
Techinically speaking, the revenue graph with time (week) for younger heros would be more of "S" curve with much steeper slope than rajini/kamal which means the faster/increasing rate of reduction.

[HonestRaj]

A2A.. i was about to reply for point 2..
infact, they have the advantage because of wide release + media hype..
if we still follow the old method of.. max. 3 screens per city + more films to compete + film need to run atleast 25 days to get back the invesment... only very few actors can stand...
one thing they are fighting is.. piracy..

[Anban]

Rightly said,especially the second point.
Techinically speaking, the revenue graph with time (week) for younger heros would be more of "S" curve with much steeper slope than rajini/kamal which means the faster/increasing rate of reduction.

Among the younger heroes this trend is most prominent for ajith ... Surya or vijay won't have such a high opening percentage ..

[CHELLA(M)PORIKKI]

what do u mean by opening... the time circle keep on changes... so dont under estimate... VJ's opening percentage and with standing the collection in long run.... for those who doubt so will b answered very soon...

[Avadi to America]

Among the younger heroes this trend is most prominent for ajith ... Surya or vijay won't have such a high opening percentage ..

So the factor "Sustainability" or family audience support in box office would grow big as they grow old.

[Siv.S]

Mankatha will not fall under point 2 , usual-aa Ajith movies family audience lack than, but not mankatha... 4th weekend 40 laks than collection... weekdays 80-90 lakhs-laam mainly family audience than... eppavum wide release-la ivlavu success aaka mudiyathu.. Sathyam 8 shows la than start pannainga.. booking rushes paathuthan 12 15 nnu poyi kasaisi 30*5 = 150 shows... it will not happen always...

[Avadi to America]

Mankatha will not fall under point 2 , usual-aa Ajith movies family audience lack than, but not mankatha... 4th weekend 40 laks than collection... weekdays 80-90 lakhs-laam mainly family audience than... eppavum wide release-la ivlavu success aaka mudiyathu.. Sathyam 8 shows la than start pannainga.. booking rushes paathuthan 12 15 nnu poyi kasaisi 30*5 = 150 shows... it will not happen always...

All points were taken based on relative analysis...... if you compare Ajith's movie with his previous movies whta you said woudl make sense. My point here is how the demography and star power plays a vital role in boxoffice success. that's it. the conclusions are made by data driven approach rather than theory or personal agenta on anyone....If you rise question at quality of data, sorry i do not have answer to your question.