Online reviews/ trends or online craze doesn't gonna make a significant difference in box office collection of a movie....recent example is kanchana 2 and romeo Juliet...there is a group of gang contains rajasekar,madras bachelor,kaushik,sidhu,hari whom they thinking themselves as intellectual critics... wenever they give positive reviews their intention is very clear and can easily understand they got paid....infact they have some personal favourites of music directors in which they give too much build up for their albums...