VEERAM : Ajith + "Siruthai" Shiva + DSP + Vijaya Productions

[mappi]

LoL, I could have continued but keeping in mind the audience interests I kept it, well, a bit short.

Importance of Film Posters/Stills (a short take) :

Anyone who had covered "communications" in their academics, be it HR, marketing or management would understand the importance of photographs and posters. For others - simply put : Source => Transmission (encode) => Receiver (decode) => Destination.

So, Film posters and stills have much bigger importance than the trailers (oflate the teasers). They are the ones which motivate an audience to catch the forth coming attraction. And the medium, the transmission part is quite simple without any technological need - for instance a wall is enough. In some cases, the posters can give a huge hype for the trailer. I am well aware that most of us ignore a poster and use the motion picture trailers as the source. But if you get deep into the ideas framed in the posters/stills you can get the whole aspect of the film. If inteligently used, it promotes the film in a grand way increasing the curiosity.

Rajini with a rose along with the title Endhiran - Thats the peek of curiosity. You find out Rajini is Robot and Rose is love.

Any poster promotes something or the other and there are so many ways the source can be interpreted. But at the end the basic idea is to decipher what the film maker wants us to see in these posters. In TFI, mostly the icon, the main actor, is used in the posters which has a greater reach. But if the same icon poster is done intelligently, you can get the idea behind the movie. But Billa 2 promoted simply with the title design thats because Billa got registered perfectly with the audience. You see there is a structure to and in it. Another highlight in Veeram is the music CD cover where you got the model posing as though he is enjoying the music and groving to its rythm. How else you can pictorially represent an Audio CD keeping intact the iconic representation to inspire the audience.

Not only that, a poster is a registration. It follows a pattern of a given era. The colors, make-up, models, title design, etc., looking at which you can easily say which period the film belongs to. Plus it saves intact the cultural aspect of the given period. Take Muratukalai wall poster and see the one with Veeram. The whole village set up has changed. Ten years from now, Veeram would look like a cult era. We got to safe gaurd the posters/stills in one way or the other as its the best representation of a films work which holds the main participants names & the movie theme in just one colorful view. And there are quite easy to collect and store, just need extra passion and some room.

I read posters/stills and its fun. Sometimes I see TFI posters and keeping in mind the joy of fans I don't talk much - it may put them down (I did a mistake talking about VR2 - hope I won't repeat it). At times I come across some excellent work which certainly merits an appreciation.

And I hope you too will try to follow the patterns in posters and stills, its not only fun but opens up a new path for discussions.