Actually I can quite relate to your comment because I had to listen to NEPV a few times before the songs really clicked for me. Eventually, I really loved the album but I know that a lot of people wouldn't bother trying that hard. It IS film music at the end of the day. IR should have branched out of film music in the 90s, what excites him now as a composer is probably too challenging for the needs of the proverbial 'man on the street'. He puts maximum involvement now in darker compositions like Mudhal Murai Partha Nyabagam or Sattru Munbu while Puddikale Mamu has a been-there-done-that flavour. I actually think that is the main reason his albums don't have the same impact on mass audience as they used to up to the early 90s; he has somewhat lost interest in fast songs. He even admitted in the 2005 Jaya TV show that he doesn't really like Ninu Korri!!! But I don't think it has anything to do with his methods of working - turning over albums very quickly. He has been doing that for a very long time, long before ARR came on the scene. Spontaneity is what works for IR and that is what I as an IR fan also like in his music. I wouldn't want him to kill that spontaneity by working and re-working the song for months. But I don't think his interests intersect with those of the mass audience to the same extent as during his peak and that is very important for commercial success of a soundtrack. NEPV still sold well because there are so many hardcore IR fans and probably the melodies appealed to older generation audience. But the same audience would probably not be interested in a FILM starring Jeeva and Samantha, that is where GVM miscalculated.Originally Posted by ajaybaskar
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