Box Office Collections - Jilla vs Veeram

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This is what my general opinion is ... Vijay has a solid strong hold in UK. It works both ways for Ayngaran and Vijay. So I'm not discounting anything. For numbers from UAE or other areas, it has a strong Malayali population. Drishyam is still going strong in UAE. Imagine the amount of hype an actor generates if his previous film was a blockbuster (Eg. Thuppaaki for Vijay), the exptectation meter is obviously very high and all the malayali fan base will come to see their super star who has 50% weightage in a tamil movie. So that has helped Jilla a lot. I would say it was a good casting move by the director.

It does not work the same way in TN. Vijay is the attraction and people go to watch Vijay. Correct me if I'm wrong. So for specifically this movie, it can be either way.

Going by overseas stats, Jilla should be Ruling Chennai BO by a country mile, ever wondered why?

Ajith is a big brand and his movie has a better WOM. Jilla was targeted early by reviewers and the WOM was not that good. Many are saying, Veeram is Ajith's biggest movie in terms of its ability to attract all kinds of audiences, Jilla is clearly not Vijay's best, maybe Thuppakki was. Yet Jilla is doing wonderfully well with precious little to choose between the two even in Chennai. As you rightly say, Vijay is the driving force in TN for Jilla and it seems he is braving off bad reviews single-handedly. To me that is shear Star Power. Also, the pre-business w.r.t distribution and theaters in Chennai and other parts of TN clearly went for Jilla. That is also an indicator.

Anyways, as much as we debate, as Mareen says, both movies are doing well and that is good news.