Box Office Collections

[CEDYBLUE]

Nope my point is when crew is announcing that the movie has collected this much while movie is still running
It is actually for promotional purpose nothing more than that.

Whether movie had collected it or not . Even if it had collected whether It had given profit to everyone involved or not is very difficult to say in the current scenario

So this entire debate on how much it collected is all waste of time according to me

It is difficult to say accurately about the collections, profits, is perfectly true.

AMR announced the number around the second week (correct me if I am wrong) and it was completely out of the blue. ARM was there, right from day 1. This is one difference.

Also, ARM's numbers were debated, validated by some, confirmed by some known industry trackers, substantiated to a certain extent by the movie's tremendous performance in measurable overseas markets. It was the talk of twitter every since he disclosed the figures.

On the contrast, AMR's claims went completely unnoticed. I don't remember seeing any confirmation or validation beyond recording & reporting his claims by media like the link you provided. Correct me if I am wrong here.

Kaththi won critical reviews, theatre owners recorded their joy and more importantly you can see good WOM from neutrals and pundits alike. I hope you have followed the fortunes of Kaththi enough to agree.

The movie had one of the best ever pre-booking rush in history. It had a tremendous opening and enjoyed an uninhibited 5 day opening weekend.

Today you see almost all media reporting it. It's a good movie people have enjoyed and they have seen others enjoy along with them in theaters as well. So many of my neutral friends had good things to say about Kaththi. ARM's numbers are looking believable not by default but by deference.

Let's take Anjaan's case. The makers tried their best to say the movie had a great opening, recorded superb numbers despite overwhelming negative reviews. But their claims fell on deaf ears. People had moved beyond Anjaan already and instead picked Lingusamy for some special treatment. It was given, Anjaan's fate.

Arambham, I leave it to you as I do not follow beyond Vijay and his movies with the same vigour and depth.

Now, as Dammy says this will set a precedent. Every big film movie will come out with numbers. It is what happens around those 'updates' and how authentic it looks/feels will play a key role in accepting or rejecting it. There will be questions raised every single time a BO update comes, but how majority feel about it based on their personal validation would decide which side the verdict falls.

To me, I can clearly see which way Kaththi's verdict is.