Super Star in & as LINGAA ♠Anushka ♠ARR ♠KS Ravikumar

[Dilbert]

When 3 Idiots ran 5 weeks, it was kind of unexpected because even by that time, Bollywood already depended on carpet bombing multiplexes and netting as many viewers as possible in the opening weekend. So any run of over 2 weeks would be considered amazing. And Avatar had the longest run of a Hollywood movie in India after maybe Titanic.

So, if the audience is enthused and turning up in big numbers, theater owners won't take off the film. It is impossible to conceive that the hype factor in a Rajni film could be low but maybe that is what happened. I did feel the buzz was very low in the run up to Linga's release. And once the numbers didn't (ostensibly) live up to theaters' expectations in the first few days, they may have panicked. Rajini may have a huge loyal following but his films must still be promoted in the way they are today in order to be commercially successful. The anticipation towards PK has been building up steadily in the last month or so and even before that, they kept planting stories in the media to stoke audience interest. On Friday, it was next to impossible to get tickets. I have decided to wait for the Christmas week to watch it and I am pretty confident it will run a second week.

Maybe using so much hype and promotion is a cynical way to do the movie business but in that case, Superstar also shouldn't demand supernormal acting fees. If you don't want to play the hype game, then keep it low key and cheap so that it is easier for the distributors and theater owners to make money on the film.

Seriously.... you too CK talking about PK here?? Its a 3 movies EROS deal done and dusted nothing more to talk about. It was big mistake that THEY thought 6 months was enough time for any movie, let alone dealing with a 60+ who wants chew cameras ! Saabhaa aappa Muruga Shot gun Murugan's grand father ! And he is not Gamal hassar who have awesome steroid dosed botoxed body for doing some real camera chewing and high octane camera kullukkufying action stunts. So his strengths are his strengths now with his age its his weakness. Point I am trying to make is no matter how much hype or promotion you do for a below average movie, fans / viewers will eventually pass on verdict that movie deserves. So Merry Xmas to you and your family , hope you enjoy the Alien Invasion