^^^ It is a nice tactic to share the profits internally without Inflating the number of mediators causing a large deficit for someone in the distribution chain. Example Surya and Karthi will act without any remuneration that will reduce the Production cost by more than 50%, Let us say that cost is 15 Crores, They can sell the Movie or self distribute and share the profits. I think Ajith is doing the same with AMR, which is a smart business model. If the Movie is sold for a decent profit everyone gets profit out of the venture.