Super Star RAJINIKANTH IN AS Kochadaiyaan || ARR|| Directed by Soundarya Rajnikanth

[easygoer]

Rajini's 'Kochadaiyaan' snaps major marketing deals

Eros International a leading global company in the Indian film entertainment and Media one Global Entertainment has announced various marketing and distribution tie up’s for their forthcoming Rajinikanth’s Kochadaiyaan.

First and foremost, Rajinikanth’s Kochadaiyaan satellite television rights have gone to Jaya TV. The audio release of the film is planned in Tokyo and multi-city premieres of the film are being planned across Los Angeles, London and India. It is scheduled to release towards the end of the year.

Eros & Media one have also strategically tied up with Karbon Mobiles to launch 5,00,000 Kochadaiyaan Mobiles to celebrate the release of the film. Kochadaiyaan phone will come embedded with behind the scene footage, movie trailers and songs from the movie, Rajnikanth's popular film dialogues, wall papers and muchmore.

A special treat is Rajnikanth's digital signature on the back panel of the phone that provides every fan with their own personal Rajnikanth autograph.These special Kochadaiyaan mobiles would be released in September/ October during the audio launch of the film.

Announcing the marketing plans, Dr. J Murali Manohar, Director of Mediaone Global Entertainment Limited said : “We are overwhelmed by the marketing response for the film from brands and distributors and are looking forward to completing the film soon and releasing it later this year and excited that a big Bollywood studio like Eros is backing the project.”

Sunil Lulla, Managing Director, Eros International Media added : “Eros is proud to be associated with Rajnikanth once again. We are confident that like Sivaji and Robot, this will also be a landmark film in Rajnikanth’s career with attractive monetization avenues and we are privileged to be a part of it. We will also be releasing a separate Hindi version along with the Tamil version”.

Kochadaiyaan is an action adventure film with performance capturing technology,on the lines of James Camaron’s “Avatar” and Spielberg’s “Tin Tin” . The film will release in Tamil, Telugu, Hindi and English. Along with Rajini, the film stars Deepika Padukone Jackie Shroff, SarathKumar, Nazzar, Shobana, Aadi, Rukmani and others. The film has music by AR Rahman, story and supervision by K.S. RaviKumar and direction by Soundarya R Ashwin.

http://www.sify.com/movies/rajini-s-...dkMWggbcd.html