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[sakaLAKALAKAlaa Vallavar]

app_engine, u r still in old school thinking, wrt the audio event ticket sales and audio physical media sales to bear the cost of audio launch event.

Given that the case, not even one audio launch will withstand. the biggest/costliest launch could be enthiran and the recent launch b4 NEPV is Maatraan. Enthiran CD sales is not any sort of record and Matraan is not even a starter!

The new business landscape has changed. The publicity geared thru event is being expected by the producers to turn towards the movie, thus Audio launch is only an investment for publicity, today. Of course, Satellite rights are good way to get the money back. Jaya TV would surely telecast this 3 more times. the rest of the investment shud come from the movie ticket sales. no other go