Some super stars even reject a movie just because there is one scene where a constable slaps him. Such is the commercial focus on story/script for such superstar. The inevestors will know that the star will allow/mandate dialogues where all others praise him, duets, heroism fights and what not.
Compared to this, when someone is "notorious" of making movies without songs, without fights or without even a name for the hero, art is prominent there and still het gets finance.
Shakeela movie had collected more than a Mammootty movie sometimes. Athukkaga Shakeela thaan better-nu solla mudiyuma?