Tamil Cinema Box Office

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This has always been the situation. And that is why Kamal movies like Vikram, Kakki Sattai, SKV etc used to become block busters and he was almost on par with Mammootty and Lal.. and much much ahead of all other Tamil stars put together.
So the shift did not happen for the audience. Rather Kamal shifted to a new (and better) dimension.

ellam ok boss. But Vikram blockbuster nu sollrathu konjam idikuthu.