Box Office Collections

[ajaybaskar]

Honest,

The disadvantages that you've mentioned are actually advantages.

- Yesteryear heroes having continuous releases actually helped them. Even if they delivered a flop they immediately delivered a hit or an average film which made the people forget the flop. I remember Rajni advising someone (Ajith??) to churn out movies continuously exactly for this reason. This model is working well in Malayalam now. The big Ms release their movies every 3 months and even if their last film was a flop, the next release helps them to stay afloat.

- Those days the budgets of movies were much lesser because Tamil movies had market only in TN. So limited release didn't matter. And since there were no social media, the word of mouth, either good or bad, took time to circulate. So the movies of big stars had an uninterrupted run for weeks. Thats why a Maharaasan or Adhisaya Piravi had a good initial run those days and no one dared to make a movie like Soodhu Kavvum then. Think of Maharasan and Adhisaya piravi quality movies releasing now.

- Breakeven was quite easy to achieve for the reasons mentioned above. Easy in the sense, easier than today's movies. And producers were intelligent enough compared to today's corporate houses who have no idea about the field. Devar films or an AVM knew what budget would suit which star. I cant point out one such producer in today's scene.

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